Twitter for effective executive communication

Social media applications are changing the way we communicate.  We expose ourselves with a portfolio of personal data to be understood, appreciated and unique.  Communication is now open, collaborative.

In the corporate world, however, very few companies consider how to use social media applications and its concepts for internal communication.  Sure, marketers and thought-leaders around digital information are making great strides in understanding how to leverage this new communication medium for reaching the masses.  How about for reaching out to an employee base?
One application I thought that would be useful is Twitter.  Yes, Twitter.  Many companies are ineffective in communicating their executive vision and personal conviction to all the employees. Many vision statements are broad and bland.  Some corporate initiatives are too complex to digest from one detailed document or powerpoint presentation.
So, imagine a Twittering CEO who writes short micros blogs (140 characters or less) about relevant happenings (i.e. wins) that support the company’s vision and initiatives.  One quick, witty antedote can provide the “ah-ha” moment for many following employees.  Or more likely, a string of Tweets can piece together what the company is trying to achieve in the minds of the followers.
In this process, the personality of the executive can also come through, building a stronger bond for the employees with their leader.  Another benefit would be the immediate feedback from employees as executives continue to refine their corporate strategies.
Would there be risks?  Absolutely! Tweets needs to be insightful, interesting and geniune.  Without complete commitment, this would not be successful.  But for a transparent organization with good thoughtful leadership, Twitter can provide a great platform for “augmenting” communication.
Of course, face-to-face communication ususally trumps all forms of communication.  Now, however, the social media platforms provide other ways to augment the “town meetings”.
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