Life in the Transition Lane

When we decided to be acquired by Ascentium, we knew that things would change mostly for the better and some for the worse (from our perspective).

Aided by Ascentium’s large client base and broad offering of services as an interactive agency, our group has found more diversity of interesting work. Our revenues have steadily grown, improving the fundamentals of our business. There definitely has been a good “Ascentium lift” by joining the larger company.

The improved foundation has allowed us to offer interesting career paths around the developing field of web analytics and optimization. So, we’ve brought onboard additional talented, smart people to the team. We’re so fortunate to have an industry thought-leader like Anil Batra, who also is an excellent mentor to the whole team. He’s helped develop an environment of collaboration.

We are now an integrated part of Ascentium, although we will maintain our brand (ZeroDash1) for some transitional time. For all purposes, however, we are Ascentium Analytics & Optimization. It’s very rewarding as the leader of ZeroDash1 to see both pre-acquisition groups benefit from the deal.

Unfortunately, changes benefit many but not all. That’s to be expected, but difficult to see happening. After all, we all had been through so much together. Consequently, a couple of initial key contributors have left and gone onto other opportunities. They are talented people and will be impactful contributors for their new companies. I wish them well. They deserve success. I will miss them.

Meanwhile, however, our current group has grown steadily, adding interesting new perspectives and personalities. We’re really starting to settle into a groove as a business and team. Yes, the office culture has changed with slightly younger employees and the influence of broader Ascentium. I look at this team and it motivates me every day to do my part the best that I can. They are tremendous and all work for the greater success of the team.

After 17 years in the service industry, I’ve seen organizations grow and change many times over and achieve great success. And during those times, key players have left my organizations and achieve incredible success in their own right. I’m proud of each of them, as well as what my teams have always accomplished.