SDL Executives Welcome New CMO

The executive board of SDL just concluded its quarterly meeting at headquarters in Maidenhead. We welcomed our new CMO Grant Johnson who will be asked to be a ‘change agent’ in terms of driving company brand awareness with clear, compelling messaging.  Currently,  SDL is known more by its individual products (Trados, Tridion, SM2, etc) than by the overall company brand. Given the fast evolving nature of gobal CXM and the demand for faster, easier and more measurable solutions, we need to get the market to understand the breath and depth of the SDL CXM platform beyond our best of breed point solutions.
Grant already has a full plate and I look forward to his immediate impact.
These face-to-face meetings are great touch points for the divisional heads to share ideas on forward strategy and to make sure that we are all aligned in the overall company vision. The meetings are less about spreadsheets and more about how to collectively position ourselves to be successful in our fast-growing marketplace. There is seriousness about the business and the work ahead, but also optimism about what can be done on a long term basis for improving global customer experience.

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