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CXM

The experience needs to be relevant and differentiated

“Everything is about experience” tweeted Altimeter’s Brian Solis. Indeed, the old order of marketing has been broken. We […]

May 27, 2013 Entrepreneurship

SDL executives welcome new CMO

The executive board of SDL just concluded its quarterly meeting at headquarters in Maidenhead. We welcomed our new […]

May 3, 2013 Entrepreneurship

A simple way to look at Big Data

Big Data, Big Data. Yes, we’re capturing more information than ever. The web, social media and large business […]

April 29, 2013 Entrepreneurship
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