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Archive for November, 2009

Looking back on one’s life, you quickly realize that it was other people who brought you to your current place in life. The way of the world is meeting people through other people. You impact people’s lives and people impact yours — sometimes even in ways you don’t realize. Here’s one personal string of events that clearly demonstrates why it’s important to value your contacts. I’m sure you have your own stories.

Back in the early 90′s, ARIS was growing rapidly and needed an immigration lawyer to help with some of our recruiting efforts. So, I called a young attorney I met at a social event for KAPS (Korean American Professional Society). He had just moved to Seattle and was looking to start a law practice. When I asked if he could help, he responded that he had the “certifications” to help. We were his first corporate customer and first immigration case.

The Bae Law Group later became one of the largest local immigration law firms. After 14 years, Davis Bae recently sold his practice to Jackson Lewis LLC, an international law firm.

As ARIS grew in the 90′s, we hired an in-house lawyer who took over the relationship with The Bae Group. Bert Sugayan was an international attorney working in Seoul when I first met him. Fate had him moving to Seattle shortly after my return to the area. Since ARIS, we’ve remained close. Last week, Bert and I met to catch up at Caffee Umbria in Pioneer Square. There, I showed a sample of Lift9′s output on social media intelligence. He called me later that evening saying he might have a customer for Lift9. We signed up his referral three slides into the presentation the very next day.

While Bert and I were in Korea in the late 80′s, we had a tight-knit group of expatriates as our support network. One good friend, Charlie Rim, was as competitive as me. We played a lot of sports together, trash-talking all the while. After I left Seoul, we lost track of each other until Facebook brought us back together recently. It turns out he works for Google on their Merger & Acquisition team.

It was through Charlie that I met Phil Yun, who was working in Seattle when I had moved back from Korea. When President Clinton won his first term, Phil was appointed to work in the US State Department. Phil brought up ARIS’ successful story to President Clinton when the US government was appointing three representatives to ABAC (Asian-Pacific Business Advisory Council), a subgroup to APEC (Asian Pacific Economic Cooperation). Later, my brother Paul Song (ARIS CEO), was nominated to represent US interests within ABAC along with the CEO of General Motors and CEO of Fidelity.

It was through an ABAC/APEC event in Vietnam that Paul first became interested in moving to Ho Chi Minh and starting a business with his son. This company’s infrastructure, along with Paul’s experience starting a business in Vietnam, was a critical part to how Lift9′s business plan came together this past summer.

To complete this story, the first H1B visa that The Bae Group secured for ARIS was for Chris Lwanga, an ambitious young man from Uganda. He is very talented in technology and business and now works for Microsoft. He also is a gifted athlete who played on the ARIS flag football team. He was actually quite dominate.

Recently, we, the Song family, lost in a touch football game to some incorrigible friends. Guess who’s playing with us on the rematch? Staying in touch pays off again.

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Imagine going to a cocktail party. You arrive fashionably late, and can hear the excited chatter of people mingling as you enter. A few people glance up, greeting you with their eyes and smiles.

You saunter toward an interesting circle of people conversing, and at an appropriate opening tell everyone that you are a mortgage consultant who can help anyone refinance their houses. And before anyone can respond , you explain how mortgage rates are the best ever in history. In fact, you check your iPhone, the rates just came down again today. And you had a double tall, skinny latte this morning.

No? Obvious faux pas? Then, why do so many people and brands behave so ignorantly? With so much information about social media etiquette, why do brands with serious capital act gauche online?

Whether it’s a personal brand or a corporate brand, present an authentic personality. Humans are innately social beings and react well to others with personality and social graces. You need that credibility before you start telling tastefully the additional values you can bring for them. Over time, appropriate people will be attracted to your social personality and listen, engage.

Remember that social is an interactive platform, not a blow horn to get your message across.

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Some people are viewed as being better at managing “up” than managing “down”? To me, this is a contradiction.

On a short-term basis, executives may be impressed with a manager “managing” up to them and their priorities. Ultimately, however, all executives are looking for outstanding output from their staffs. By focusing too much on managing up, a manager will eventually fail at his/her job.

Being a manager means being a leader to his/her staff. A leader is someone who is more focused on the team’s success than his/her own individual success. However, people who focuses more on their bosses than the team, tend to be “me-focused”. So, they will care more about what the bosses think than what the team thinks. They are not good advocates for the team, and cave in too quickly to unreasonable executive demands. They don’t know how to motivate the team to work together. They tend to be quick in blaming team members for failures. In the end, they lose credibility and loyalty of  the team members.

Eventually, the executive leadership will  recognize them as a problem.

Given today’s typical work environment, we actually DO need some element of upward management from middle managers. After all, how can someone be an effective advocate for a group without understanding the political environment within a company culture? The fact is that someone who is only interested in downward management can be just as ineffective as someone just interested in upward management.

The most important job of a middle manager, however, is leadership that can produce outstanding output from his/her employees. A team will not be cohesive and successful if members don’t think the manager cares about them.

In the end, the outstanding output by a well-managed team is required for long-term success in managing “up”.

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Often I meet people who tell me about their dreams to start their own business. They don’t want to work for the man all their lives. They ask me what it takes to start your own business.

It’s a difficult question to answer because there are so many elements to being an entrepreneur. First, you need to be passionate about something. It has to be in your core. For many immigrants, they are passionate about their children and providing an opportunity for the next generation that they themselves never had. That drives many to amazing accomplishments. For others, the passion is about green energy, mobile technology, global health issues, and so forth.

Entrepreneurs also need a good support network of family and friends because owning your own business is not easy. It’s extremely time-consuming and emotionally draining.

Another very important component is the right personality. An entrepreneur cannot be risk-averse. In the type of businesses I’ve been involved with, I hire many very bright individuals with great business ideas. Some of them want to start their own businesses, and I know they have the intelligence and skills to be successful entrepreneurs. Yet, they lack the personality to actually be entrepreneurs. They are too risk-averse. And that’s fine because they can have fulfilling and financially rewarding careers within the corporate environment.

One time, a friend who is successfully climbing up the partner latter of a prestiguous consultancy asked me about entrepreneurship. I could tell he was thinking about possibly doing something on his own. Then, one night while driving together he started to panic because the gas gauge needle had just started touching the red empty mark. I laughed, and told him that making partner at his firm is a fantastic goal for him.

Since then, I’ve used that example with others who ask me about entrepreneurship. And a few have smiled and admitted they would panic as well. Entrepreneurship is not for everyone. Unfortunately many find out after an unsuccessful venture. Just do the “am I comfortable running on empty test” first.

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I was recently reminded of a good old saying, “Don’t blame the player, blame the game!”

In business if the leaders set up an environment that measures short-term Key Performance Indicators (KPI’s), the employees are going to react accordingly.

The problem today is that our business world is full of copy cats and followers. Not many executives really have the guts to manage a business outside of the box. I blame much of this on the financial and investment community. These investors and lenders want accountability, which wouldn’t be so bad if it wasn’t that they demand SHORT-TERM accountability.

The end result is that most companies within any industry end up with the same short-term KPI’s. The more executives focus on short-term KPI’s, the less creative they become in running their businesses. On occasions, such nearsightedness have spiraled a thriving industry downward as outside competitors’ fresh perspectives prevails. Think US auto industry.

Throughout history, protection of status quo by those in power have brought down empires: The Roman Senate, the Chinese aristocrats, General Motors.

I believe today’s marketing service companies are in jeopardy because of short-term vision. Agencies have traditionally measured their utilization and billing rates as KPI’s. That, in turn, has affected the behavior of their teams. Many times highly billable behavior is rewarded above innovative problem-solving for clients.

In the near horizon, however, the rapid change facilitated by the internet, further advancements in other technologies, the globalization of the job markets, and the continual spread of business English skills will drastically change the rules to the game. New, more efficient models are already arising that will make the old KPI’s obsolete. It’s already happened in the field of web development, for example.

Today, agencies still try to hold onto their billable hours rather than finding new ways to add value to clients at more efficient rates. Within this environment, the players are playing the game laid before them:  Horde hours, don’t share work outside one’s group, bring layers of project management.

Don’t blame the player, blame the game — or the organizers of the game.

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2200_westlake_2We’re almost out of the boxes now. We just moved into a condo in the 2200 Building near the heart of downtown Seattle.

Moving is never easy, but we’ve had a lot of practice at it. Since first meeting my wife 24 years ago, we’ve moved TO the Seattle area four separate times. And within Seattle, we’ve lived in six different houses.

This move feels a bit different though. It’s the first move where we were thinking about ourselves more than the children. Our two sons are now college-aged.

The view from our condo, above the Pan Pacific hotel, is striking. The Space Needle stands outside our north-facing windows, the city skyscrapers to the West.

We have the great fortune of also being above Whole Foods. I will definitely never go hungry with its amazing array of prepared foods. The other day, Shari and I walked to Tom Douglas’ Palace Kitchen for dinner, then walked back. For us, such impromptu jaunts exemplifies the type of lifestyle we envisioned moving into the city. I’ve tried hard to live a car-free lifestyle during the week, other than for business meetings that take me out of the city. I’ve really enjoyed it. Walking allows you to really feel the environment around you.

I’ve been pleasantly surprised by the conveniences of a luxury condo complex. It’s something I hadn’t thought much about prior to moving. Having a clean, modern fitness center has spurred me into exercising more often. I frequent the hydro pool and the sauna. In fact, the amenities in the facilities have kept me from wondering out into the city as often as I would have thought.

The key to urban living though is having friends nearby. Luckily, various friends have also recently made the move into the city. We can always find someone to join us for the early or late happy hour.

Moving usually opens a new chapter in people’s lives. Certainly for us, our first move to Seoul as newlyweds was a unique stage in our lives, as was our move to a flat in the west end of London with our pre-teen boys, and the move to Washington DC while preparing ARIS for its eventual IPO on NASDAQ.

This move, I feel, will be about living by ourselves once again and building a family of valuable friendships.

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