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Imagine going to a cocktail party. You arrive fashionably late, and can hear the excited chatter of people mingling as you enter. A few people glance up, greeting you with their eyes and smiles.

You saunter toward an interesting circle of people conversing, and at an appropriate opening tell everyone that you are a mortgage consultant who can help anyone refinance their houses. And before anyone can respond , you explain how mortgage rates are the best ever in history. In fact, you check your iPhone, the rates just came down again today. You had a double tall, skinny latte this morning.

No? Obvious faux pas? Then, why do so many people and brands behave so ignorantly? With so much information about social media etiquette, why do brands with serious capital act gauche online?

Whether it’s a personal brand or a corporate brand, present an authentic personality. Humans are innately social beings and react well to others with personality and social graces. You need that credibility before you start telling tastefully the additional values you can bring for them. Over time, appropriate people will be attracted to your social personality and listen, engage.

Remember the social is an interactive platform, not a blow horn to get your message across.

Some people are viewed as being better at managing “up” than managing “down”? To me, this is a contradiction.

On a short-term basis, executives may be impressed with a manager “managing” up to them and their priorities. Ultimately, however, all executives are looking for outstanding output from their staffs. By focusing too much on managing up, a manager will eventually fail at his/her job.

Being a manager means being a leader to his/her staff. A leader is someone who is more focused on the team’s success than his/her own individual success. However, people who focuses more on their bosses than the team, tend to be “me-focused”. So, they will care more about what the bosses think than what the team thinks. They are not good advocates for the team, and cave in too quickly to unreasonable executive demands. They don’t know how to motivate the team to work together. They tend to be quick in blaming team members for failures. In the end, they lose credibility and loyalty of  the team members.

Eventually, the executive leadership will  recognize this as a problem.

Given today’s typical work environment, we actually DO need some element of upward management from middle managers. After all, how can someone be an effective advocate for a group without understanding the political environment within a company culture? The fact is that someone who is only interested in downward management can be just as ineffective as someone just interested in upward management.

The most important job of a middle manager, however, is leadership that can produce outstanding output from his/her employees. A team will not be cohesive and successful if members don’t think the manager cares about them.

In the end, the outstanding output by a well-managed team is required for long-term success in managing “up”.

Often I meet people who tell me about their dreams to start their own business. They don’t want to work for the man all their lives. They ask me what it takes to start your own business.

It’s a difficult question to answer because there are so many elements to being an entrepreneur. First, you need to be passionate about something. It has to be in your core. For many immigrants, they are passionate about their children and providing an opportunity for the next generation that they themselves never had. That drives many to amazing accomplishments. For others, the passion is about green energy, mobile technology, global health issues, and so forth.

Entrepreneurs also need a good support network of family and friends because owning your own business is not easy. It’s extremely time-consuming and emotionally draining.

Another very important component is the right personality. An entrepreneur cannot be risk-averse. In the type of businesses I’ve been involved with, I hire many very bright individuals with great business ideas. Some of them want to start their own businesses, and I know they have the intelligence and skills to be successful entrepreneurs. Yet, they lack the personality to actually be entrepreneurs. They are too risk-averse. And that’s fine because they can have fulfilling and financially rewarding careers within the corporate environment.

One time, a friend who is successfully climbing up the partner latter of a prestiguous consultancy asked me about entrepreneurship. I could tell he was thinking about possibly doing something on his own. Then, one night while driving together he started to panic because the gas gauge needle had just started touching the red empty mark. I laughed, and told him that making partner at his firm is a fantastic goal for him.

Since then, I’ve used that example with others who ask me about entrepreneurship. And a few have smiled and admitted they would panic as well. Entrepreneurship is not for everyone. Unfortunately many find out after an unsuccessful venture. Just do the “am I comfortable running on empty test” first.

I was recently reminded of a good old saying, “Don’t blame the player, blame the game!”

In business if the leaders set up an environment that measures short-term Key Performance Indicators (KPI’s), the employees are going to react accordingly.

The problem today is that our business world is full of copy cats and followers. Not many executives really have the guts to manage a business outside of the box. I blame much of this on the financial and investment community. These investors and lenders want accountability, which wouldn’t be so bad if it wasn’t that they demand SHORT-TERM accountability.

The end result is that most companies within any industry end up with the same short-term KPI’s. The more executives focus on short-term KPI’s, the less creative they become in running their businesses. On occasions, such nearsightedness have spiraled a thriving industry downward as outside competitors’ fresh perspectives prevails. Think US auto industry.

Throughout history, protection of status quo by those in power have brought down empires: The Roman Senate, the Chinese aristocrats, General Motors.

I believe today’s marketing service companies are in jeopardy because of short-term vision. Agencies have traditionally measured their utilization and billing rates as KPI’s. That, in turn, has affected the behavior of their teams. Many times highly billable behavior is rewarded above innovative problem-solving for clients.

In the near horizon, however, the rapid change facilitated by the internet, further advancements in other technologies, the globalization of the job markets, and the continual spread of business English skills will drastically change the rules to the game. New, more efficient models are already arising that will make the old KPI’s obsolete. It’s already happened in the field of web development, for example.

Today, agencies still try to hold onto their billable hours rather than finding new ways to add value to clients at more efficient rates. Within this environment, the players are playing the game laid before them:  Horde hours, don’t share work outside one’s group, bring layers of project management.

Don’t blame the player, blame the game — or the organizers of the game.

2200_westlake_2We’re almost out of the boxes now. We just moved into a condo in the 2200 Building near the heart of downtown Seattle.

Moving is never easy, but we’ve had a lot of practice at it. Since first meeting my wife 24 years ago, we’ve moved TO the Seattle area four separate times. And within Seattle, we’ve lived in six different houses.

This move feels a bit different though. It’s the first move where we were thinking about ourselves more than the children. Our two sons are now college-aged.

The view from our condo, above the Pan Pacific hotel, is striking. The Space Needle stands outside our north-facing windows, the city skyscrapers to the West.

We have the great fortune of also being above Whole Foods. I will definitely never go hungry with its amazing array of prepared foods. The other day, Shari and I walked to Tom Douglas’ Palace Kitchen for dinner, then walked back. For us, such impromptu jaunts exemplifies the type of lifestyle we envisioned moving into the city. I’ve tried hard to live a car-free lifestyle during the week, other than for business meetings that take me out of the city. I’ve really enjoyed it. Walking allows you to really feel the environment around you.

I’ve been pleasantly surprised by the conveniences of a luxury condo complex. It’s something I hadn’t thought much about prior to moving. Having a clean, modern fitness center has spurred me into exercising more often. I frequent the hydro pool and the sauna. In fact, the amenities in the facilities have kept me from wondering out into the city as often as I would have thought.

The key to urban living though is having friends nearby. Luckily, various friends have also recently made the move into the city. We can always find someone to join us for the early or late happy hour.

Moving usually opens a new chapter in people’s lives. Certainly for us, our first move to Seoul as newlyweds was a unique stage in our lives, as was our move to a flat in the west end of London with our pre-teen boys, and the move to Washington DC while preparing ARIS for its eventual IPO on NASDAQ.

This move, I feel, will be about living by ourselves once again and building a family of valuable friendships.

Multi-tasking, in many ways, is over-rated. Engaging in a second task while your computer is running a large query definitely makes sense. But there are many scenarios where multi-tasking leads to poor quality work or just less productive output.

Whenever I’m behind a car that is driving dangerously below the speed limit on the freeway, it’s always been an oblivious driver on a cell phone. How annoying is watching a person answer email during an important presentation? I just read an article that claimed people actually answered incoming text during sex.

If I’m really interested in a football game, you can bet that I’ll shut down my laptop. If I’m having a serious conversation with my wife, I’m not going to concurrently check my social networking sites on my iPhone . We know intuitively that to really focus, we need to be single-tasking. That’s when we are really productive, producing work with quality and depth.

I actually designate “Single-Task Days” for myself. I list out what I want to accomplish for that day, then prioritize each task. If two tasks are about equal in importance, I give higher priority to the task that I’m the LEAST excited to do. My reasoning is that I will always find ways to do tasks that I enjoy.

During these days, I really try not to let other things distract me from my list. These are some of my favorite days, when I let myself really focus on singular tasks. It’s during these days that I sometimes feel myself in a zone, when my tasks seem so much clearer and answers come easier. Such days can result in a great sense of accomplishment and progress — that is, until you are back to multi-tasking the next day.

For those who read this blog for insights on social media, I’ll be posting such topics on Lift9’s blog page moving forward. MeetJohnSong will continue to be a personal blog about personal insights and topics around company building. Thank you for your interest.

Front entry into Yonsei University Campus

Front entry into Yonsei University Campus

Twenty-four years ago, I was but a young man just finished with college in the states, studying at Seoul’s Yonsei University to rediscover my ethnic culture and learn Korean.

Korea, at the time, was just developing into one of the Asian “Tiger” economies, and preparing for its coming out party, the 1988 Seoul Summer Olympics.  The country was bustling with rapid change, but persevering poverty and third-world status was evident everywhere.

At the time, I was a poor student, living on my parents’ generosity and by teaching English here and there. As a young man, I was a bit awkward, lacking self-esteem and confused about my identity as a Korean-American. While the Korean people were curious about me, my Western attitude and poor Korean language skills made me an outsider. Still, being able to lose myself in a sea of black-haired people, all around my height, was an amazing and uplifting experience. My personal growth in Seoul established a solid foundation for building my self-esteem in the ensuing years.

A few years later, Korea hosted a successful 1988 Summer Olympics. Sure, there were some strange manifestations of the country’s insecurities during the ‘88 Games, such as protesting against American teams because of Hustler magazine’s write-up on Seoul’s red-light districts and a reference to  ”kimchi-breath” ladies of the night. The most embarrassing moment was when a Korean boxer lost to an American fighter, but protested by sitting in the middle of the ring, which incited local fans into nearly storming the ring to assault the referee.

In the end, however, the positives far outweighed the negatives. Seoul never looked back and continued on a torrid pace toward modernization.

It was during this awkwardness in my life and the development of Korea that I met Shari, a Korean-American from Chicago also studying Korean at Yonsei University.

In general, I’m not a very romantic person. However, on a rather chilly day, I ventured into one of the wooded areas on Yonsei campus to carve our names on a tree, and to hide a picnic basket full of  fruits. When I finally lured her to the magical spot, she laughed, telling me that I had misspelled her name.

Through fate, good luck, along with lots of effort on both our parts, we’ve survived 23 years of marriage and raised two  college-age sons. I’m definitely less awkward now.

Last week, I was in Seoul again to visit my sister who lives there now. Seoul, I must say, is no longer awkward either. It is a city that has come into its own. Its people are now chic and cosmopolitan. There are no signs of the old poverty. Everything is new and modern. Seoul boasts one of the best road and mass transportation infrastructures in the world.

In the 80’s people blatantly stared at every foreigner. Now, most foreigners are pretty much ignored. The hip places now cater to the young locals. There are many promenades of boutique shops, hopping cafes, chic bars and people strolling in the latest fashions from Europe, America and Japan.

More than one million foreigners now work in greater Seoul, many filling jobs that the locals are no longer willing to do.

While modern Seoul is truly impressive, I was at times nostalgic for the “old awkward” Seoul. One day I visited Yonsei campus, secretly looking for my tree from 24 years ago. I wanted it to know that Shari and I were still together, that the markings still meant something.  Try as I might, I could not find the tree.  In the end, it mattered not, as the journey itself stirred so many amazing memories of my awkward and naive youth.

I left Seoul for Seattle the day of our 23rd wedding anniversary. I shared with Shari my adventure looking for “our” tree and how I wanted to bring back a picture of it as an anniversary present. Then, we reminisced together and laughed and laughed.  It was quite enough, really.

Vietnamese fish hot pot

Vietnamese fish hot pot

I just spent a week at our Ho Chi Minh office, aligning our company’s vision with the research team there. It was fun and rewarding.

First of all, young people all around the world understand the potential marketing power hidden inside the walls of social media sites. Social media is intuitive to all people exposed to it. That’s why its adoption is growing at such a phenomenal global rate.

The Vietnamese team needed just some clarification to be fully aligned. Having all employees who believe in a shared vision is a huge step toward our eventual success.

Research work, however, can be demanding and at times somewhat tedious. Building a work culture that is conducive to creativity, collaboration and high production requires some thoughtful planning and constant tweaking.

In my other ventures, our teams had built employee-driven work environments that resulted in high retention rates and high output. At ZeroDash1, for example, we had competitive video game matches to break up the days. Because the staff enjoyed those matches, they made sure that deadlines were always met, so that the matches would continue. However, in other cultures, trash talking video matches with one’s manager may be counter productive, as “saving face” and respecting elders trump an appreciation for  ”fun-loving” bosses. This would certainly be the case in the Korean culture, for example.

In the Vietnam office, we want to bring over the “spirit” of our headquarters in Seattle. But we also want a local favor to creating a nurturing, collaborating, and rewarding environment.

I don’t have all the answers as how to create such an environment in Vietnam yet. Acknowledging that, however, is the first critical step. We expect to turn to our local employees for input. They will be the ones to create such an environment WITH our support.

On this trip, I learned a lot spending time with the team. I know that they believe in our vision and have the same passion for life and work as I do.

On my last day, we went out to a group dinner at a “local” restaurant, owned by a friend of one of the team members. It’s a covered patio-style restaurant that specialized in a certain fish (looked like smelts). The place was packed with loud chatter of people enjoying meals with their friends and family. It excited me to be off the beaten path of tourists and in such an authentic environment.

We first got some deep-fried fish (smelts), then some grilled ones. We topped off the meal with a delicious community hot pot of fish soup.

I’m certain that I would not have wondered into this restaurant alone. The experience is one that I will keep for a lifetime. In the end, the meal symbolized how we can learn so much from each other. We are not there thinking we will be only teaching our business methods, but that we will be learning much as well and tasting the local culture.

Grandmothers

My flight to Ho Chi Minh City from Seattle was on Asiana Airline with a stop over in Seoul. A petite Korean grandmother and I shared a row with a seat between us.
She was very polite and generally non-intrusive, except for wanting to feed me. First, she insisted that I take half of her bag of gummy bears. The two courtesy pieces I took out of politeness just didn’t cut it. Then, she wanted me to finish her dinner (beef stroganoff), which she barely touched. Later, I had to eat half her chocolate almond bar, even after trying to refuse several times. Ever try to say ‘no’ to a Korean grandmother bent on feeding you? Not easy.
I love grandmothers. Once, on a crowded Metro in Paris, a French grandmother sitting next to my wife, shielded Shari’s (my wife’s) head from various backpacks of absent-minded teenagers clowning around with each other. Her disapproving look eventually settled down the youngsters, but she continued to hold Shari for a little longer for reassurance.
In Ho Chi Minh City on my last trip, I saw a granddaughter, around 11-years-old, in clean but worn clothes walk her elderly grandmother across a very busy street with obvious tenderness and steeled determination. It moves me to see such love and interdependence across generations.
I was very close to my late maternal grandmother who helped raise me in the most amazingly selfless way. I’m the first son of her only surviving child. She also had been a widow since her early 20’s, never remarrying. Myself and my siblings were her life. Unfortunately, like most youngsters, I didn’t appreciate her at the time while she was living with us. Her lessons of love, however, have very much stuck with me as an adult.
I fondly remember, she too loved to feed me.

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