When EF Hutton Talks, People Listen; Today’s EF Huttons Are Talking On Social

Following up on my last post about how conversations have always been leading indicators of what is about to come, I remembered some great E.F. Hutton commercials in the late 1970’s, early 1980’s. Anyone who was around in the US during that time would remember that when “E.F. Hutton talks, people listen”. I still think that this was one of the best ad campaigns of all time.
E.F. Hutton, an American stock brokerage firm, eventually became part of Smith Barney (subsidiary of Citicorp) during the consolidation period of financial service companies before now having been merged into Morgan Stanley Smith Barney.
With social media data set, we can listen to many influencers such as E.F. Hutton. And shouldn’t all brands be listening to what these influencers are saying?
Here are some of my favorite E.F. Hutton commercials.