Seth Godin explains the difference between content & process

Meet Seth Godin,  one of my favorite marketing authors and bloggers.  In a recent blog post, Seth explained the difference between process and content.  He challenged people to know what they are good at realtive to process skills and content knowledge when looking for a new gig.

He explained that your process skills (emotional intelligence skills you have about managing projects, visualizing success, persuading other people of your point of view, dealing with multiple priorities, etc.) is much more valuable than your content knowledge ( Domain knowledge.  People you know or skills you’ve developed. Playing the piano or writing copy about furniture sales. A rolodex of movers in a given industry, or your ability to compute stress ratios in your head).

Seth said one of the reasons that super-talented people become entrepreneurs is that they can put their process expertise to work in a world that often undervalues it.  He makes a compelling argument.  A good read.

Here’s a link to his post.