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Archive for December, 2009

As an entrepreneur of a startup company, I imagine myself as a general manager of a professional baseball team. My main job is putting together the RIGHT team.

Many think an entrepreneur’s first task is to come up with a killer concept. Yet, it’s been said many times that  ”ideas” can be a dime a dozen, but execution is where most fail. Who executes? The team. As Jim Collins points out in his book, “Good to Great”, first the Who? then the What?

Maybe it’s also because I’m not a technical whiz kid, or a genius financial mind that I keep stressing the team. Or, I’d like to think it could be that I’ve been involved with six startups and figured out what helps in success.

So, as I’m admiring the work of Seattle Mariners’ GM Jack Zduriencik this off season in putting together a more competitive professional baseball team, I’m reminded about my primary job of finding the right people for the the right jobs in my company. Like a baseball team, a startup environment requires everyone to be cohesive and supportive of one another.

Sometimes an entrepreneur needs to take risks on inexperienced people, or on an experienced person who has never been in a startup environment. You build such a team with an unwavering core philosophy about the type of team you want.  And when the team members need guidance, you coach them; when they prove themselves, you give them control. You always keep scalability and performance in mind.

In the end, it’s my job to look at ways to improve my team continuously based upon our performance against the competitive environment out there. If this means possibly bringing in more capital or merging with a complementary team or hiring faster, I will do so, always making sure that each new player within the company are complementary with one another. It’s my responsibility to ensure that the sum of the parts really make a much more compelling whole.

The character and performance of the team will ultimately be my scorecard as the founder of Lift9.

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Recently, we moved into a Seattle downtown condo, 1,500 square feet of urban living.

It’s been great so far, but I was a bit worried about having enough room when our second son comes home during his college breaks. Surprisingly, however, all of us living in such close proximity of each other has been yet another benefit of living in the condo.

Our lives together now remind us about our two years together in a flat (about the same size) in London when our sons were pre-teens. We were constantly in each other’s space. This made all of us  much more aware and involved in one another’s lives. We couldn’t help it, we overheard each other and shared our spaces all the time.

We felt more connected as a family. Whenever there were family decisions to be made, everyone already understood the rationales.

While in our 4,300 square feet suburban house on Mercer Island, however, the boys had their own spaces. Everyone disappeared into their own rooms. It was difficult to know much about each person’s lives. Ironically, the big dream family house made staying connected as a family more difficult.

Now, as we again live together in our smallish urban setting, we are communicating much more. We have to learn to cooperate as we share bathrooms, televisions and the general living area. We are becoming a closer family again.

In the same way, companies need to “narrow” the proximity between colleagues in the work place to improve communication and align goals. In a startup environment, people are many times crammed together in a makeshift office, where everyone can hear each other’s conversations. Those are often times remembered fondly by employees as the best times. That’s because everyone is so connected.

Such environments, however, naturally change as companies grow. Slowly, the “big house” effect eventually disconnects the team over time. I believe management should try more proactively to retain the “small condo” connections between all employees. Social media tools, if deployed correctly, can help.

For Lift9, we use Yammer to allow the “eavesdropping” of internal conversations. Yammer is an inside the enterprise microblog tool (like Twitter) that allows individuals to post tweet-like comments inside the company’s firewall. Since we have offices in Seattle and Ho Chi Minh, staying connected is a big challenge, but an important one for us to overcome in order to be successful.

Of course, we share sales wins and give “shout outs” for outstanding efforts. Just as importantly, we also share what we had for lunch and who won at a particular Vietnamese card game. In this way, we build connections across different cultures to form what is the Lift9′s unique corporate culture. We encourage almost any kind of chatter as those give glimpses to each other’s lives, personalities. That’s like watching one of my boys play an Xbox game even though there is a football game on the TV. I feel more connected to his life from the experience.

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We humans are truly fragile.

When we really excel at one thing, it always seems to be at the cost of something else. Tiger Woods’ recent infidelity problems are a good reminder.

Here’s a prodigy, a talent like the world has never known. He’s been golfing in public since he was four years old, under the strict supervision of his father. Yet, he appears to have been extremely insecure when it came to relationships with women. He never developed a “game” in dating, like most of us men did through trial and error in our teenage years and early adulthood. The world’s most recognized athlete and he craved female attention to a fault (like an adolescent boy).

I’ve seen this among many within the Asian-American community as well.  A lot of boys are pushed by parents to study, study, then study some more. They are groomed to be doctors, lawyers or professors. After they accomplish their goals professionally and gain some financial security, they don’t have the emotional security and maturity to withstand female attention. They crave it and is intoxicated by it. I’ve seen a lot of marriages break up this way.

We are simple beings with various insecurities. I think the greatest gift a parent can give their children is inner self-confidence with common sense intelligence. But many don’t consider this as a top priority when raising a child.

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Here on this blog, I’ve often written about the progress of my newest venture, Lift9. My thoughts on company-building and entrepreneurship are a recurring theme for sure.

After coming up with a business plan in July and finding the right partners, we started hiring and building a social media research center in Ho Chi Minh, Vietnam. That has been,and continues to be, a tremendously rewarding experience. Our staff there has exceeded all my expectations not only in ability, but also in their embrace of our company vision and culture.

After a couple of months of ramp, we started to offer our services here in the US to forward-looking brands. Our traction really started to take hold this month in December. We are closing out 2009 with great anticipation for the coming year.

Amongst friends, however, some still have a difficult time grasping what it is that Lift9 does. This is not surprising given the newness of our industry in social intelligence. Recently, Lift9 posted one of our research reports on Slideshare (see below). This report measures the sentiment and reaction on social media to Nordstorms’ New Moon Sweepstakes campaign and its Twilight Fashion Line.

Our reports require a lot of data cleansing and validation, but the findings are very interesting. Also, we try to have tangible actionable takeaways from each page.

I hope this helps everyone understand the value that Lift9 is providing, and why we are all so excited about our future.

Peace everyone!

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As I get older, one person seems particularly upset about my aging progression.

No, it’s not my wife. She actually doesn’t seem much bothered by me aging as she is very much more concerned about looking youthful herself.

No, it’s not my kids. In fact, they would prefer for me to act and look older as they enter their early adulthood. They get annoyed if I fit into their clothes or am mistaken as an older brother. Not cool.

No, it’s not me. I’ve seen a lot worse cases of mid-life crisis than myself.

It’s my mother. She notices my every new wrinkle, my receding hairline and each new limp. She tells me that each new gray hair on me exaggerates her own gray hairs, and each new winkle exaggerates her own winkles. After all, I’m her son. How can I get old? It’s a reflection on her. Of course, she says all this with a sharp sense of humor, but the tinge of truth is unmistakable.

Then, she tells the story of how a few generations ago in Korea, when an elderly grandmother lived too long beyond the means of the family, her son was obligated to carry his mother piggyback deep into the forest to drop her off to die so the family could survive. Along the way from his back, she, knowing full well her pending fate, would break small branches on the trails so that her son wouldn’t get lost on his way back home. “That grandmother wouldn’t be much older than YOUR age now,” she concludes, breaking into a playful laugh. “See, how old does that make ME feel?” she asks accusingly.

Mothers! They can make you feel guilty about anything.

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