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Micro stories about people, cultures, travel & entrepreneurship
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storytelling

Sell ideas like Malcolm Gladwell by Berger

Jonah Berger, a Wharton professor,  wrote an observant piece on Malcolm Gladwell’s method for selling ideas.  Berger, who […]

November 1, 2013 Entrepreneurship

Simple ideas with familiar themes work best

Why is “simple” so difficult? Making concepts and ideas simple is the art of great story tellers and […]

October 28, 2013 Entrepreneurship
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