Jonah Berger, a Wharton professor, wrote an observant piece on Malcolm Gladwell’s method for selling ideas. Berger, who […]
storytelling
Why is “simple” so difficult? Making concepts and ideas simple is the art of great story tellers and […]
Jonah Berger, a Wharton professor, wrote an observant piece on Malcolm Gladwell’s method for selling ideas. Berger, who […]
Why is “simple” so difficult? Making concepts and ideas simple is the art of great story tellers and […]
Meet John Song 