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Posts Tagged ‘social media’

Report on Nordstorm Shows Lift9’s Capabilities

Posted in Digital Marketing, social media, tagged , , , , , , on December 9, 2009 | Leave a Comment »

Here on this blog, I’ve often written about the progress of my newest venture, Lift9. My thoughts on company-building and entrepreneurship are a recurring theme for sure.
After coming up with a business plan in July and finding the right partners, we started hiring and building a social media research center in Ho Chi Minh, Vietnam. [...]

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Social Media is an Interactive Platform, Not a Blow horn

Posted in social media, tagged , , on November 26, 2009 | Leave a Comment »

Imagine going to a cocktail party. You arrive fashionably late, and can hear the excited chatter of people mingling as you enter. A few people glance up, greeting you with their eyes and smiles.
You saunter toward an interesting circle of people conversing, and at an appropriate opening tell everyone that you are a mortgage consultant [...]

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Developing Appropriate Work Culture — In Vietnam

Posted in business, social media, tagged , , , , , , on September 20, 2009 | Leave a Comment »

I just spent a week at our Ho Chi Minh office, aligning our company’s vision with the research team there. It was fun and rewarding.
First of all, young people all around the world understand the potential marketing power hidden inside the walls of social media sites. Social media is intuitive to all people exposed to [...]

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Speaking Volumes on YouTube

Posted in business, social media, tagged , , , on September 11, 2009 | Leave a Comment »

This is an oldie, but an invaluable “goodie” lesson about the potential impact of social media.
When the iPhone first came out, AT&T billing system gave customers detailed report that itemized each time they went onto the internet. Since the iPhone allowed such easy access to the internet, this meant a very bulky monthly bill for [...]

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Fundamental Shift in How We Communciate

Posted in Digital Marketing, business, social media, tagged , , , , , , on September 3, 2009 | Leave a Comment »

Boston College has stopped giving out emails to its incoming freshmen. Social media is the preferred mode of communication for Generation Y and Z.
I have some young people helping me with a Lift9 video. They are creative and energetic, but not very responsive to email. So, I texted them for updates and got immediate responses. [...]

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Building Social Media Rapport with Brand Enthusiasts

Posted in Digital Marketing, social media, tagged , , , , , , , , on August 30, 2009 | 4 Comments »

Surveys have shown that around 74% of people believe recommendations from friends or acquaintances, while only about 14% believe in brand advertisement claims. Having credible people be your brand  enthusiast can be extremely powerful, especially when communicated in an authentic manner — as part of a person’s normal conversation.
Let me use my friend, Kendall Kunz, [...]

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Social Media Revolution

Posted in social media, tagged , , on August 19, 2009 | Leave a Comment »

Social Media Revolution as presented by Socialnomics. Rifted off Sony’s Shift Happens, but the message is loud and clear.

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In the Zone Week

Posted in business, social media, tagged , , , , , on August 10, 2009 | Leave a Comment »

I’ve had an “in the zone” type of a week, where things just fall into place. The Lift9 research center in Vietnam is now set up. Our web site will soon be launched (sorry, but with so many execution points, this has taken a back seat).
Now, more good news seem to be on the way [...]

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Building an International Team is Challenging, Rewarding

Posted in business, entrepreneur, tagged , , , , , on August 6, 2009 | 4 Comments »

Hiring new employees is always a challenge. Trying to hire in a foreign country takes the challenge to another level.
Lift9 is building part of its social media research center in Ho Chi Minh, Vietnam to support our efforts here in the states. We believe that in order to make much of the social media data [...]

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Lift9, Making Sense of Social Media Data

Posted in business, entrepreneur, social media, tagged , , , , , on August 3, 2009 | 1 Comment »

Time to share a little more information about our new startup, Lift9.
The era of social media is just beginning. Digital information is doubling every 18 months, with social media data leading the charge. Unfortunately, this data is mostly fragmented and unstructured. Content is coming from all directions and impossible to control.
While leading the marketing strategy, [...]

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