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Posts Tagged ‘networking’

I was at the ASCEND networking and wine tasting event yesterday at Hotel 1000 in downtown Seattle. I had been a speaker for this group before and wanted to show further support — as well as taste some wine and network.

The event featured tips on networking, which I found interesting. Networking is still a critical element of career development, yet so many people struggle with it. Previously, I had posted this blogpost, “Tips for making the most of Networking Events” and thought some may benefit from it again.

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Looking back on one’s life, you quickly realize that it was other people who brought you to your current place in life. The way of the world is meeting people through other people. You impact people’s lives and people impact yours — sometimes even in ways you don’t realize. Here’s one personal string of events that clearly demonstrates why it’s important to value your contacts. I’m sure you have your own stories.

Back in the early 90′s, ARIS was growing rapidly and needed an immigration lawyer to help with some of our recruiting efforts. So, I called a young attorney I met at a social event for KAPS (Korean American Professional Society). He had just moved to Seattle and was looking to start a law practice. When I asked if he could help, he responded that he had the “certifications” to help. We were his first corporate customer and first immigration case.

The Bae Law Group later became one of the largest local immigration law firms. After 14 years, Davis Bae recently sold his practice to Jackson Lewis LLC, an international law firm.

As ARIS grew in the 90′s, we hired an in-house lawyer who took over the relationship with The Bae Group. Bert Sugayan was an international attorney working in Seoul when I first met him. Fate had him moving to Seattle shortly after my return to the area. Since ARIS, we’ve remained close. Last week, Bert and I met to catch up at Caffee Umbria in Pioneer Square. There, I showed a sample of Lift9′s output on social media intelligence. He called me later that evening saying he might have a customer for Lift9. We signed up his referral three slides into the presentation the very next day.

While Bert and I were in Korea in the late 80′s, we had a tight-knit group of expatriates as our support network. One good friend, Charlie Rim, was as competitive as me. We played a lot of sports together, trash-talking all the while. After I left Seoul, we lost track of each other until Facebook brought us back together recently. It turns out he works for Google on their Merger & Acquisition team.

It was through Charlie that I met Phil Yun, who was working in Seattle when I had moved back from Korea. When President Clinton won his first term, Phil was appointed to work in the US State Department. Phil brought up ARIS’ successful story to President Clinton when the US government was appointing three representatives to ABAC (Asian-Pacific Business Advisory Council), a subgroup to APEC (Asian Pacific Economic Cooperation). Later, my brother Paul Song (ARIS CEO), was nominated to represent US interests within ABAC along with the CEO of General Motors and CEO of Fidelity.

It was through an ABAC/APEC event in Vietnam that Paul first became interested in moving to Ho Chi Minh and starting a business with his son. This company’s infrastructure, along with Paul’s experience starting a business in Vietnam, was a critical part to how Lift9′s business plan came together this past summer.

To complete this story, the first H1B visa that The Bae Group secured for ARIS was for Chris Lwanga, an ambitious young man from Uganda. He is very talented in technology and business and now works for Microsoft. He also is a gifted athlete who played on the ARIS flag football team. He was actually quite dominate.

Recently, we, the Song family, lost in a touch football game to some incorrigible friends. Guess who’s playing with us on the rematch? Staying in touch pays off again.

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Most people do not like networking events, a few do.

Ever been to an event where you don’t know anyone and you awkwardly look for an opening to engage someone in a conversation? Then, you see someone familiar and you go directly to that person and spend most of the rest of the event talking to someone you already know? Yeah, been there, done that.

I’ve learned, however, that networking is very important in the business world. All things being equal (or even when it’s not), people want to do business with someone they know. That’s our human nature. It’s not right or wrong, it’s just the way things are and have always been.

The Seattle business community is pretty small. Whenever I’m out at an event, most people and I have two degrees of separation. We can usually find a mutually common contact point. Nonetheless, meeting people and moving that two degrees of separation to a direct contact can be a powerful thing. Eventually, you will get good at networking and actually start enjoying such events.

Just a few thoughts for your next event:

  • Body Language: 70% of human communication is body language. Are you giving off the right signals to be approachable and interested? It may not be your body odor keeping others away, it could be your body language.
  • Be Yourself: You don’t need to be too clever to make yourself interesting. Be genuine, be honest.
  • Be Curious: If you are interested in others, they will be interested in you.
  • Please, not your Life Story: It’s not dating. You are networking. Get vital information and determine a common ground. If you want to tell more, set up a followup meeting.
  • Mingle, Don’t Monopolize: Don’t monopolize anyone’s time, even if you think you’re extremely interesting. By moving along, you leave some intrigue and open the door for more intimate follow up conversations.
  • Wandering Eyes: Getting tired of the conversation and looking at other name tags passing by? Rude. Better to wrap up the conversation and move along.

See you at the next event.

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Yesterday, I had the privilege of MC’ing a professional networking social event in Seattle. This event, organized by KAC (Korean American Coalition), highlighted entrepreneurship.

I gave the following perspective on the importance of entrepreneurship:

We live in a time of exponential changes. Advancement in technology continues to redefine our lives at a rapid pace. China is now the third largest economy in the world, having surpassed Germany last year. Experts predict that China will surpass the US as the largest economy in 18 years. China and India have more honor students than we have children in the US. What does that mean for the future?

To me, it means that innovation is what will continue to give America its edge. We excel in ideating new visions and new inventions. The book-smart Chinese and Indian look to America for innovations. That’s high-value advantage that we need to protect.

As for Korean-Americans, or Asian-Americans in general, we tend to gravitate toward professional livelihoods such as law, medicine and sciences. These are honorable professions, and honor is particularly important to the first generation Asians.  However, the exponential changes in our world today demand that we also cultivate innovation and creative thinking. We need to develop more entrepreneurs, along with lawyers and doctors within our Korean-American communities.

A survey showed that 47 percent of all venture-backed companies in the US have a founder or a co-founder who was not born in the US. What a testament to America’s standing as truly a land of opportunity. Yet, Korean-Americans represent a poor percentage of these venture-backed founders, far behind the Chinese, Indians and even the Israelis, among others. 

One part of the explanation, I believe, is because Korean American parents still push their children to be study and become lawyers and doctors. Also, the Korean culture is generally averse to risk-taking.  

So, we need to change because change is all around us. We need to cultivate an environment that creates more venture-backed start ups with Korean American founders. 

At the KAC Professional Networking Social, four local startups got to introduce their companies:

Guppy Media:  A cutting edge mobile and online advertising network, currently with distribution presence in over thirty countries.

Rice N Roll:  Serves fresh sushi rolls. Three locations throughout greater Seattle, and three locations at Safeco Field. Franchises offered.

Eggsprout: Social networking for professionals with focus on job searches.

Presalepassword: Subscription-based information web site for the secondary ticketing industry.

I’m looking forward to more such events.

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