I just spent a week at our Ho Chi Minh office, aligning our company’s vision with the research team there. It was fun and rewarding. First of all, young people all around the world understand the potential marketing power hidden inside the walls of social media sites. Social media is intuitive to all people exposed [...]
Posts Tagged ‘marketing’
Developing Appropriate Work Culture — In Vietnam
Posted in business, social media, tagged business, cultures, management, marketing, offshoring, social media, work culture on September 20, 2009 | Leave a Comment »
Fundamental Shift in How We Communciate
Posted in business, Digital Marketing, social media, tagged communication, Digital Marketing, email, marketing, social media, text, texting on September 3, 2009 | Leave a Comment »
Boston College has stopped giving out emails to its incoming freshmen. Social media is the preferred mode of communication for Generation Y and Z. I have some young people helping me with a Lift9 video. They are creative and energetic, but not very responsive to email. So, I texted them for updates and got immediate [...]
Building Social Media Rapport with Brand Enthusiasts
Posted in Digital Marketing, social media, tagged advertising, Brand, Ford, Lexus, Macy's, marketing, Nordstrom, social media, twitter on August 30, 2009 | 4 Comments »
Surveys have shown that around 74% of people believe recommendations from friends or acquaintances, while only about 14% believe in brand advertisement claims. Having credible people be your brand enthusiast can be extremely powerful, especially when communicated in an authentic manner — as part of a person’s normal conversation. Let me use my friend, Kendall [...]
Social Media Revolution
Posted in social media, tagged marketing, social media, socialnomics on August 19, 2009 | Leave a Comment »
Social Media Revolution as presented by Socialnomics. Rifted off Sony’s Shift Happens, but the message is loud and clear.
Analytics and Optimization to Measure Your Performance Within Your Family
Posted in Digital Marketing, self-improvement, web analytics, tagged analytics, family, marketing, optimization, self-improvement on May 24, 2009 | 2 Comments »
The concept of Digital Analytics and Optimization is to measure all digital marketing initiatives against a set of KPI’s (key performance indicators) to ensure proper performance and to find ways for improvement. Wow, that’s some marketing jargon. But the concept is simple. Why do you have a web site? Your most important reasons are [...]
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My Twitter- JohnSong: SDL Offers Product Commitment Score using social data: http://t.co/8ADocPrS
- JohnSong: @damienkatris We'll do again soon, maybe celebrating some big wins :).
- JohnSong: 7 ways business blogs build social media success http://t.co/cbMZDT2k via @zite
- JohnSong: Cargo-Bot, An Addictive iPad Game That Teaches Programming Concepts http://t.co/Z8DqmpYo via @zite
- JohnSong: Sweating in a gym rather than in the sweltering heat of SE Asia. Traveling can be a lot of fun, but it's always nice to get home.
- JohnSong: I added @CamPlommer as one of my influencers on @klout. Who influences you? http://t.co/lZvJlnYh
- JohnSong: I added @damienkatris as one of my influencers on @klout. Who influences you? http://t.co/lZvJlnYh
- JohnSong: Fightibernation from Singapore
- JohnSong: When the locals complains about the heat, it must be hot. Coming from Seattle, I can take it - at least in small doses.
- JohnSong: Pretty cool being in SDL Language Service office in Singapore. Imagine being around people who translate into 5 different languages.
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