Tag Archives: marketing

Developing Appropriate Work Culture — In Vietnam

I just spent a week at our Ho Chi Minh office, aligning our company’s vision with the research team there. It was fun and rewarding. First of all, young people all around the world understand the potential marketing power hidden inside the walls of social media sites. Social media is intuitive to all people exposed […]

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Fundamental Shift in How We Communciate

Boston College has stopped giving out emails to its incoming freshmen. Social media is the preferred mode of communication for Generation Y and Z. I have some young people helping me with a Lift9 video. They are creative and energetic, but not very responsive to email. So, I texted them for updates and got immediate […]

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Building Social Media Rapport with Brand Enthusiasts

Surveys have shown that around 74% of people believe recommendations from friends or acquaintances, while only about 14% believe in brand advertisement claims. Having credible people be your brand  enthusiast can be extremely powerful, especially when communicated in an authentic manner — as part of a person’s normal conversation. Let me use my friend, Kendall […]

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Social Media Revolution

Social Media Revolution as presented by Socialnomics. Rifted off Sony’s Shift Happens, but the message is loud and clear.

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Analytics and Optimization to Measure Your Performance Within Your Family

  The concept of Digital Analytics and Optimization is to measure all digital marketing initiatives against a set of KPI’s (key performance indicators) to ensure proper performance and to find ways for improvement.  Wow, that’s some marketing jargon. But the concept is simple.  Why do you have a web site? Your most important reasons are […]

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