Today, it was announced that SDL will acquire Alterian. Therefore soon, a social media business that started as Lift9 will be getting its fourth company name within the last two-and-a half years. I started Lift9 in July, 2009 to offer social reports to large brands. On April, 2010 we merged with a boutique market research company [...]
Posts Tagged ‘lift9’
SDL To Take Over Alterian
Posted in business, tagged Alterian, Intrepid, lift9, SDL, SM2 on December 2, 2011 | Leave a Comment »
PART III: When 1+1 Can Equal Something Greater Than 2
Posted in business, Digital Marketing, entrepreneur, social media, tagged Alterian, Intrepid, John Song, lift9, Liz High, market research, Misia Tramp, social media on September 11, 2010 | Leave a Comment »
PART III: When 1 + 1 Can Equal Something Greater Than 2 We met at Wild Ginger for the first time in December, 2009. Misia Tramp and I talked about leveraging the available social media data for market research projects. She obviously knew her subject matter as she had been providing market research services through [...]
The Signing: Acquired by Alterian
Posted in business, entrepreneur, social media, tagged Acquisitions, Alterian, Intrepid, lift9, M&A on September 3, 2010 | 2 Comments »
The Dominos Pizzas arrived while we were all scattered among the desks in front of the CEO office. It was late, nearing 10pm in the Alterian office in Bristol, UK. The “deal” team was frantically making the final changes to the stock purchase agreement, while others were trying to coordinate the signing of a wide [...]
Getting All I Asked For – Lots of Traveling
Posted in business, entrepreneur, social media, travel, tagged company building, culture, global business, Intrepid, lift9, management, social media research on August 8, 2010 | Leave a Comment »
“Be careful what you wish for.” I was very specific when starting Lift9 (which has since become Intrepid Consultants) that I wanted a business that was global. I had a lust to travel again as I had done during most of the 90s when helping to build ARIS to its IPO in 1997. Last month [...]
Video blog: Back in Vietnam where it Began
Posted in business, entrepreneur, social media, tagged globalization, Ho Chi Minh, Intrepid, lift9, social media, Vietnam on May 26, 2010 | 5 Comments »
The first video blog post. Would love any feedback.
After Merger, Harnessing Friction to Hone The Blade
Posted in business, entrepreneur, management, social media, tagged Change management, Intrepid, lift9, Merger on May 20, 2010 | 4 Comments »
Organizational optimization, now that’s a mouth full. Whenever you go through a merger, there is some underlying compelling business reason. Successfully integrating two entities, however, isn’t as easy as merely modeling out a new business plan. At Intrepid, we just merged Lift9 and Intrepid. On paper, the prospects are exciting as we merged a creative [...]
Report on Nordstorm Shows Lift9′s Capabilities
Posted in Digital Marketing, social media, tagged lift9, Macy's, New Moon Sweepstakes, Nordstrom, social intelligence, social media, Twilight Fashion on December 9, 2009 | Leave a Comment »
Here on this blog, I’ve often written about the progress of my newest venture, Lift9. My thoughts on company-building and entrepreneurship are a recurring theme for sure. After coming up with a business plan in July and finding the right partners, we started hiring and building a social media research center in Ho Chi Minh, [...]
In the Zone Week
Posted in business, social media, tagged analytics, entrepreneurship, lift9, social media, social media analytics, startup on August 10, 2009 | Leave a Comment »
I’ve had an “in the zone” type of a week, where things just fall into place. The Lift9 research center in Vietnam is now set up. Our web site will soon be launched (sorry, but with so many execution points, this has taken a back seat). Now, more good news seem to be on the [...]
Building an International Team is Challenging, Rewarding
Posted in business, entrepreneur, tagged foreign employees, lift9, off shoring, research center, social media, Vietnam on August 6, 2009 | 4 Comments »
Hiring new employees is always a challenge. Trying to hire in a foreign country takes the challenge to another level. Lift9 is building part of its social media research center in Ho Chi Minh, Vietnam to support our efforts here in the states. We believe that in order to make much of the social media [...]
Lift9, Making Sense of Social Media Data
Posted in business, entrepreneur, social media, tagged entrepreneurship, lift9, social media, social media data, social media research, startup on August 3, 2009 | 1 Comment »
Time to share a little more information about our new startup, Lift9. The era of social media is just beginning. Digital information is doubling every 18 months, with social media data leading the charge. Unfortunately, this data is mostly fragmented and unstructured. Content is coming from all directions and impossible to control. While leading the [...]
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My Twitter- JohnSong: RT @dan_larkin: Big congrats Tez! Cortez Kennedy named to NFL Hall of Fame http://t.co/0zIxjiZm
- JohnSong: Afternoon weekend nap totally under-rated
- JohnSong: What's An Average Day on Facebook? [Infographic] http://t.co/qhBHMZxg via @zite
- JohnSong: Apple's iPhone Business Alone Is Now Bigger Than Microsoft http://t.co/Df4WpKJg via @zite
- JohnSong: RT @steverubel: Advice for new Facebook millionaires http://t.co/3OEYrOlv
- JohnSong: What a spectacular day in Seattle. Must enjoy the outdoors.
- JohnSong: New beginning at SDL allows us to dream big: http://t.co/pnZRxuDO
- JohnSong: Exciting times!
- JohnSong: In 2 1/2 years when we started Lift9, the social analytics company will now take on its fourth name = Lift9, Intrepid, Alterian & now SDL
- JohnSong: SDL Chairman Mark Lancaster blogs on SDL acquiring Alterian: http://t.co/6gSFx56t
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