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Posts Tagged ‘John Song’

PART IV: Closing The Deal

Posted in business, entrepreneur, tagged , , , , , on September 18, 2010 | Leave a Comment »

PART IV: Closing the Deal Bob Hale, Senior Vice President of Corporate Development at Alterian, came to visit in June. It was obvious he had done his research and was asking good qualifying questions about our business.  He decided to stay for dinner at Barolo Restaurant that night rather than flying back home. Everything just [...]

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PART III: When 1+1 Can Equal Something Greater Than 2

Posted in business, Digital Marketing, entrepreneur, social media, tagged , , , , , , , on September 11, 2010 | Leave a Comment »

PART III: When 1 + 1 Can Equal Something Greater Than 2 We met at Wild Ginger for the first time in December, 2009. Misia Tramp and I talked about leveraging the available social media data for market research projects. She obviously knew her subject matter as she had been providing market research services through [...]

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PART II: Continuous, Honest Self-Evaluation of the Business

Posted in business, entrepreneur, management, tagged , , , on September 7, 2010 | Leave a Comment »

PART II:  Continuous, Honest Self-Evaluation of the Business Everyone loved the idea conceptually, but securing client contracts was a whole another matter. We started selling our social media solution in late October, 2009. This had given us time to set up and train our researchers in Vietnam. When presented with our sample Lift9 reports on [...]

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Intrepid Acquired by Alterian

Posted in business, entrepreneur, tagged , , , , on September 1, 2010 | 3 Comments »

It was shortly after we signed on as a customer of Techrigy’s SM2 last year that we heard about Alterian’s acquisition of the social media tools company. Now, our company, Intrepid, has just been acquired by Alterian as well. Obviously, I applaud Alterian’s vision. Together, we will be able to provide a very compelling solution [...]

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During a Quest to Find the Secret Tree, Rediscoverd Priceless Memories in Seoul

Posted in People, personal stories, society, tagged , , , , , , , on October 5, 2009 | 1 Comment »

Twenty-four years ago, I was but a young man just finished with college in the states, studying at Seoul’s Yonsei University to rediscover my ethnic culture and learn Korean. Korea, at the time, was just developing into one of the Asian “Tiger” economies, and preparing for its coming out party, the 1988 Seoul Summer Olympics. [...]

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Relevancy Matters in Email Marketing

Posted in Digital Marketing, tagged , , , , , on November 1, 2008 | Leave a Comment »

Hey, there’s a story about me (well, it’s really about making email marketing more relevant and I’m just a part of the plot) in Anil Batra’s blog.  Anil and I actually work together at ZeroDash1 | Ascentium.  He is one of the most followed experts in web analytics, behavioral targeting, and online marketing.  Here, Anil [...]

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Confessions of My Intervention

Posted in management, personal stories, tagged , , on May 2, 2008 | 4 Comments »

I’ve been known to give constructive feedback every so often, especially at work. It’s probably a lot easier than receiving one. However, receiving constructive feedback is much more beneficial — IF you LET it be. Almost a year ago, I walked into my own INTERVENTION. It was after a team meeting at ZeroDash1. As I [...]

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How to Sell a Service Company

Posted in business, entrepreneur, tagged , , , , , , , , on March 8, 2008 | 1 Comment »

ZeroDash1 was acquired by Ascentium March 1. How did the deal happen? The genesis of ZeroDash1 came about last May when a few of us realized that measuring the effectiveness of digital marketing campaigns was an area of tremendous potential. We quickly formed a talented team, and launched with a big party at Hotel 1000 [...]

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A Banana?

Posted in personal stories, society, tagged , , , on February 16, 2008 | 2 Comments »

Haha. I’ve been called a “banana” by some Asian friends. A banana is an Asian who is yellow on the outside and white on the inside. I really didn’t know how to feel about that. While browsing the web, I found “stuff white people like“. Hum, I really might be a banana. I thought of [...]

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