Twenty-four years ago, I was but a young man just finished with college in the states, studying at Seoul’s Yonsei University to rediscover my ethnic culture and learn Korean. Korea, at the time, was just developing into one of the Asian “Tiger” economies, and preparing for its coming out party, the 1988 Seoul Summer Olympics. [...]
Posts Tagged ‘John Song’
Relevancy Matters in Email Marketing
Posted in Digital Marketing, tagged anil batra, Ascentium, Digital Marketing, email marketing, John Song, ZeroDash1 on November 1, 2008 | Leave a Comment »
Hey, there’s a story about me (well, it’s really about making email marketing more relevant and I’m just a part of the plot) in Anil Batra’s blog. Anil and I actually work together at ZeroDash1 | Ascentium. He is one of the most followed experts in web analytics, behavioral targeting, and online marketing. Here, Anil [...]
How to Sell a Service Company
Posted in business, entrepreneur, tagged Acquisitions, Ascentium, John Song, Mergers, Northwest Internet Advertising Group, NWIAG, SEM, web analytics, ZeroDash1 on March 8, 2008 | 1 Comment »
ZeroDash1 was acquired by Ascentium March 1. How did the deal happen? The genesis of ZeroDash1 came about last May when a few of us realized that measuring the effectiveness of digital marketing campaigns was an area of tremendous potential. We quickly formed a talented team, and launched with a big party at Hotel 1000 [...]




