Feeds:
Posts
Comments

Posts Tagged ‘Ford’

Surveys have shown that around 74% of people believe recommendations from friends or acquaintances, while only about 14% believe in brand advertisement claims. Having credible people be your brand  enthusiast can be extremely powerful, especially when communicated in an authentic manner — as part of a person’s normal conversation. Let me use my friend, Kendall [...]

Read Full Post »

Let me re-introduce the three stooges of Detroit:  Richard Wagoner (CEO, GM), Alan Mulally (CEO, Ford), Robert Nardelli (CEO, Chrysler).  You’ve met them on a previous post. They came back to Washington DC last Thursday in hybrid cars, rather than private jets, asking again for a government bailout.  They prepared a more detailed plan for how [...]

Read Full Post »

Meet the three stooges of the American Auto Industry:  Richard Wagoner (CEO, GM), Alan Mulally (CEO, Ford), Robert Nardelli (CEO, Chrysler). Maybe this is piling on, but how can three “accomplished” CEOs lack such basic common sense?  Hello?  Did they really fly in private jets to Washington DC with a tin cup asking for a [...]

Read Full Post »