Feeds:
Posts
Comments

Posts Tagged ‘Acquisitions’

The Dominos Pizzas arrived while we were all scattered among the desks in front of the CEO office. It was late, nearing 10pm in the Alterian office in Bristol, UK. The “deal” team was frantically making the final changes to the stock purchase agreement, while others were trying to coordinate the signing of a wide range of documents from three different continents.

I called Warren Sukernek, the EVP of Intrepid US & Vietnam, who was in Seattle eight hours behind, imploring him to get all the new employment agreements signed. I knew he was trying his best, he always does, but my anxiety was growing by the minute.

Hungry, those of us in Bristol, devoured the pizzas without much enthusiasm. It was just necessary fuel to get us past the finish line.

We had gotten all the signatures from Ed Kim, Director & Country Manager for Intrepid Vietnam, and now were waiting for documents from the London and Seattle offices. The executives who had gathered in Bristol could not sign until all the other documents were first signed and accounted for.

Liz High, the Managing Director of Intrepid UK, informed everyone that all the documents were now accounted for from the London office. I resisted calling Warren again.

Meanwhile, the final schedules to the stock purchase agreement were ready for my review. I particularly focused on the list of our liabilities, which seemed to grow at every revision.

Finally, Warren called with the welcomed news of delivering the necessary documents from the Seattle office. Now, all the documents had to be routed to Alterian’s lead attorney in California.

David Eldridge, the CEO of Alterian, the company that was about to acquire my company, Intrepid, went to the printer while the final version of the stock purchase agreement was being printed. He playfully joked about how the stack of paper felt like a lot of money. We all laughed at the humor, but also with some relief knowing that the deal was about to happen.

It had been almost three months since Alterian approached Intrepid with interest, and five long weeks of grueling due diligence since negotiating the initial terms of the deal in late July. The month of August had been tremendously intense for me, and it was about to end.

With the stack of papers, David and I with the rest of the deal team walked to the front desk and signed the deal in front of the Alterian’s logo. Done deal!

How did I feel just then? Relieved mostly. I was Just happy at being able to move on from the grind of due diligence.

In the following blog posts, I will be writing a series about starting Lift9 a little more than a year ago and merging it into the Intrepid brand before signing this deal to join forces with Alterian.

Read Full Post »

ZeroDash1 was acquired by Ascentium March 1. How did the deal happen?
The genesis of ZeroDash1 came about last May when a few of us realized that measuring the effectiveness of digital marketing campaigns was an area of tremendous potential. We quickly formed a talented team, and launched with a big party at Hotel 1000 in September. The event attracted more than 400 people as the
Northwest Internet Advertising Group (NWIAG) co-sponsored the launch.
Yet, building credibility from scratch was no easy task, and while ZeroDash1 created good buzz, finding paying customers was another matter. Regardless, we focused on building brand. Our people, in particular Anil Batra, went on the speaking circuit. As a result, ZeroDash1 even made it on Forrester’s report, “Where to get help with Web Analytics”.
By December, we realized that the fragmented nature of the Web Analytics sector gave a unique window of opportunity to some company to develop market dominance. However, ZeroDash1 didn’t have the capital and reach to do this without joining forces with a larger firm.
By January, we had a serious suitor from the Bay area. We had gone through weeks of due diligence when Ascentium contacted us. The two potential deals took their course until all parties involved realized that Ascentium was the better match.
Many people wonder how to go about selling a service company. Here are some of my takeaways:

  1. You have to have an attractive business plan. We focused on talented people in a highly desirable, up-and-coming field. We had picked the right business.
  2. With a service company, you must have a stellar reputation. Build brand and not just resumes. We continued to do this even when cash became tight.
  3. Must be able to articulate your value from the potential acquirer’s perspective. It matters little what you think of your value.
  4. Be reasonable in determining valuation. It has to be a win-win.
  5. Be open as possible from the beginning. Eventually, all truths will come out anyway.
  6. Keep liabilities to a minimum. No complex corporate structure.
  7. Don’t want it TOO much, but want it bad enough.
  8. Negotiate for the team, not just the shareholders.
  9. Realize luck is involved. Be humble.

 

Looking ahead, I’m very excited about what ZeroDash1 can do as part of Ascentium. It truly seems to be a tremendous match. And the web analytics space still remains fragmented, and ready for some market leaders to emerge. Our vision remains to become one of those leaders.

Read Full Post »

Follow

Get every new post delivered to your Inbox.

Join 40 other followers