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Archive for the ‘Digital Marketing’ Category

Three Social Thunderstorms: George Colony of Forrester

Posted in Digital Marketing, social media, tagged , on December 11, 2011 | Leave a Comment »

Forrester CEO George Colony predicts the end of the web and the emergence of “post social”. What do you think?

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Five Segments in Social Listening to Help Plan Your Move

Posted in business, Digital Marketing, entrepreneur, tagged , , , , , on December 8, 2011 | Leave a Comment »

I’m a big believer in the Social Media Listening space. I started a company in July, 2009 to provide reports and insights using social data and it has since changed its name three times through a merger and two acquisitions. Yet, the opportunities are just beginning. If you are an entrepreneur or an investor interested in the Social [...]

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Social Intelligence Will Provide Compelling Insights & Foresight

Posted in business, Digital Marketing, digital media, social media, tagged , , on June 24, 2011 | Leave a Comment »

Social media is changing the way we interface with the web. Rather than searching (i.e. Google) for content, we are starting to read more and more content distributed from our social networks. As this trend continues, social intelligence will become increasingly important. This isn’t about just tracking brand mentions and daily volumes. Social intelligence will [...]

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Vietnam Office Wins Over Visitors

Posted in business, Digital Marketing, travel, tagged , on April 29, 2011 | Leave a Comment »

Now it’s almost become routine. Work visitors from all over the world coming through the Alterian Vietnam office in Ho Chi Minh City, leaving with warm memories and a real affinity for the team. This past week we had 10 visitors in the office. One group was there to launch projects for a wonderful new client, who has really [...]

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Social Media Market Opportunities Moving Forward

Posted in business, Digital Marketing, entrepreneur, tagged , , , , on April 10, 2011 | Leave a Comment »

It’s been a whirlwind of a week here in the UK. After the resignation of Alterian’s CEO, David Eldridge, I arrived to share my ideas about moving our ‘Social’ line of business forward in the upcoming fiscal year. The opportunity ahead remains tremendous. With Radian6 being acquired by Salesforce.com a couple of weeks ago and then Kana [...]

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Be Relevant

Posted in business, Digital Marketing, lifehacks, tagged , on January 29, 2011 | Leave a Comment »

RELEVANCE. What a wonderful word. There is so much noise in our world today, that it can be difficult to find relevant information. Try to think about this when talking to people in business. It’s amazing how often people, prepped with their presentations, talk about something that is totally irrelevant to the audience. Many people [...]

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Cloud Computing Explained by 10-year-olds, Accenture

Posted in Digital Marketing, digital media, tagged , on December 1, 2010 | 1 Comment »

Nicely done!

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Fasting Helps Overcome Jetlag

Posted in Digital Marketing, travel, Uncategorized, tagged , on October 17, 2010 | Leave a Comment »

As a frequent international traveler, it’s important to overcome jetlag quickly at my destinations to maximize productivity during these visits. That’s easier said than done, especially as I get older. Recently, a colleague at Alterian told me about a BBC special that explained how our human brains have a second “feeding clock”  that can override our “master clock” when food is [...]

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PART III: When 1+1 Can Equal Something Greater Than 2

Posted in business, Digital Marketing, entrepreneur, social media, tagged , , , , , , , on September 11, 2010 | Leave a Comment »

PART III: When 1 + 1 Can Equal Something Greater Than 2 We met at Wild Ginger for the first time in December, 2009. Misia Tramp and I talked about leveraging the available social media data for market research projects. She obviously knew her subject matter as she had been providing market research services through [...]

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Shop to Stop Diabetes, a Win-Win-Win Scenario

Posted in Digital Marketing, entrepreneur, tagged , , , , , , on February 9, 2010 | Leave a Comment »

Here’s a real sweet deal. You can buy $100 (or more) worth of retail gift certificates for $20 and most of that money goes to the American Diabetes Association (ADA). So, you get great products at substantial discounts while a worthwhile cause receives a new stream of donations. That is a good deal! The concept has been tested successfully over the last [...]

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