So, it begins anew for me once again.
Last Friday was my last day with Ascentium. Today is my first day working on what I consider my sixth potential venture.
My experience at Ascentium was wonderful for the most part. Ascentium bought my company, ZeroDash1, in March of last year (2008). We were excited about being part of a larger digital agency, and thought that our expertise in Analytics and Optimization could be a big difference maker in Ascentium’s projected growth.
Reality of integration and change management issues (Ascentium had acquired various companies before us) had slowed our impact a bit at first. However, over time, we became the full analytics arm of Ascentium. Times have hit hard the agency market and there will continue to be adjustments moving forward. I’m convinced, however, that Ascentium will maneuver successfully through the economic environment and emerge someday as a leading voice in the industry.
For me, I’ll have to watch Ascentium’s success from the sidelines.
Having been involved with five previous startups, the prospect of being on my own doesn’t seem all that daunting. I guess I’m a risk taker at heart. I think that the drastic change in the economy over the last nine months offers up new opportunities. So many companies are struggling to survive with the wrong DNA — one that was born of another time. That opens up opportunities for companies developed for today’s environment to emerge and thrive. Yes, change always equals opportunities for those who can think and move fast.
Who knows where the road of life will lead me now? But somehow, that thought of uncertainty puts a big smile on my face. I’m ready to find out.
John, based on your confidence, track record, and outlook, I know you will be successful and thrive. Please keep us posted.
Keep smiling,
Warren
Remember that whatever you do, let Guy Kawasaki ring true in your ears when he says, “niche thyself.” Go get em’, and let me know how I can serve you in your new adventure. Tschus!
Love the new pic on your blog banner, where is that lovely pool?
The market doesn’t always reward risk (as evidenced by the past year or so). However, if one never takes the plunge then there will be no reward to speak of. And sometimes the biggest reward is the experience itself! Very excited for your next adventure John!
You will be missed at Ascentium, without a doubt. Good luck on your next chapter and Let’s keep in touch…