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Archive for May, 2009

good-timingSo, I went to the Social Media Club’s tweetup in Bellevue yesterday. Interesting to meet people in person who you may know on twitter. 

One of the more engaging conversations was with Pam Hoelzle, who is a business coach based upon her successful — and sometimes unsuccessful — ventures as an entrepreneur. We discussed how entrepreneurs and their companies become successful. Of course, we elaborated on cashflow management, execution of the business idea, planning, as well as eventual relinquishing of control.

In the end, however, we both agreed that TIMING is everything.  She said, “I wished someone would have told me that when I was younger.”

So true. Think about anything significant in your life. Was not the timing critical? One second, one minute, one hour or even a day off and would you not have a different reality today? 

In business, I have various personal examples. I was able to sell a relatively small analytics consulting company last March because we had assembled a very talented team. At the time, however, there was also a lot of  buzz around marketing ROI, and acquisitions were rampant with a healthy capital market.  Six months later everything changed. Timing.

Another company (that I follow) has had separate discussions for acquisition with two fortune 100 companies over the last seven years. Each time the discussions went deep into due deligence before unfortunate timing killed the deals (cannot elaborate at this time). The company itself is extremely viable and would have added tremendous value to either of the suitors. Timing.

In business and in life, notice and be aware of the role of timing. This allows me to understand what I can control and what I cannot. Just telling yourself to work harder is not enough. You need to work harder but be aware of the environment around you. Are the parts of what you are doing fitting in with what’s going on in your environment — in the world?

I try to plan ahead, work hard, be fair to others, and create momentum so that timing can work in my favor. Understanding the direction of your environment is an important way to fit in and open the best possibility of positive timing.  

 Sound crazy? Then, you haven’t had the experience of letting life work for you. When things are falling into place, you have a calmness of knowing timing is going to make the desired reality for you.

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ZeroDash1 was an Analytics & Optimization company I founded that sold to Ascentium

ZeroDash1 was an Analytics & Optimization company I founded that was acquired by Ascentium

The concept of Digital Analytics and Optimization is to measure all digital marketing initiatives against a set of KPI’s (key performance indicators) to ensure proper performance and to find ways for improvement. 

Wow, that’s some marketing jargon. But the concept is simple.  Why do you have a web site? Your most important reasons are your KPI’s. Then, how do you know you are achieving the goals of those reasons? You measure your performance against those goals, while continuously trying to improve your performance along the way. The same goes for your email campaigns, or SEO (search engine optimization) campaigns, and so forth.

I’m passionate about Analytics and Optimization because it’s such a tangibly measureable concept. You can keep score. As a competitive person, I’ve always loved keeping score on whatever I do.

Simply, I don’t understand how any organization can spend marketing dollars without involving Analytics in the planning.

Now, here’s another thought. How about running Analytics on yourself in your various roles within your family? What is your KPI as a father, a mother, a son, a daughter, a husband, or a wife? And how would you measure yourself against the KPI’s of those roles? Is your performance in those roles meetings goals — and on a positive trend? If not, how can you optimize (improve) yourself in these roles?

Just like many marketers who often launch a web site without clear goals,  many of us don’t think enough about the “goals” and “reasons” of our various family roles. Sure, you may be a good provider as a father. But is that your only KPI? How do you score as an emotional supporter (possibly another KPI as a father)?

The key in developing relevant KPI’s is to get a group consenus on what truly are the most important goals. Therefore, getting your family members to agree on the goals of your different roles is absolutely critical. You must measure the truly important and relevant goals.

In our personal relationships, we often measure the “other” persons’ performance but not our own. You have some detailed opinion about your wife’s or your son’s performance relative to you, but not about your own performance relative to them. All the more reason why this would be a good exercise.

Trust me, if you are like me, you may be humbled at how much potential improvement your personal analytics reveals. Now, Analytics and Optimization can take on a whole new meaning.

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I was at the Seattle Job Social event at Twist in Seattle yesterday. The event  is organized by VerticalMove, a headhunting and Recruiting Outsourcing Process service provider. My friend, Michael Michaels, is the Business Development Manager there and had invited me.

When I arrived, the line extended outside the door, down the sidewalk south on 1st avenue. I was quite surprised by the turnout. Many were well dressed, somewhat formal for Seattle, carrying their resumes. I met an unemployed project manager recently of Washington Mutual, a web analyst formerly of Amazon, and so on.

It’s one thing to read the statistics: 9.2% unemployment rate in Washington state; 12.1% in Oregon; 12.6% in Michigan. It’s another to see so many looking for work in one place — in my industry of high-tech and online marketing.

Several local companies were also represented at the event, looking for possible candidates. Kudos to Seattle Job Social for putting recruiters and candidates together.

One definite casualty of the current economic crisis is labor. Microsoft’s ability to demand 10% cut for all a-dash (agencies temporaries) contractors is a sign of the times. Many companies are moving out higher-paid employees and replacing them by cherry-picking from the flood of highly-qualified workers in the job market willing to take lower pay. In Detroit with the troubles of the American auto manufacturers, UAW is becoming less and less relevant. 

The price pressures throughout the economy will continue to force companies to find further cost savings. The squeeze for cost efficiency will especially hit service companies. Many will fail trying to adapt. Others, with new innovative approaches, will emerge and be successful. There will certainly be challenges and opportunities during today’s cold business climate.  What will you focus on? The challenges or the opportunities? Be aware of the former, but focus on the later.

Meanwhile, the Seattle Job Social and other such events will continue to draw well, with lines spilling down the sidewalks.

Here is a great visual depiction of the job situation in the US over the past two-and-a half years. Sobering, but effective visualization.

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eightballIn my last blog post, I reminisced about the ARIS days. Now, maybe I can share some of the lessons learned during those times.

  1. It’s about the TEAM: No matter if you are MIT smart like Paul Song, it’s the collective ability of the leadership team, not one individual. You cannot scale without having a cohesive team. So, a great leader surrounds himself with not only capable, but also a cohesive management team.
  2. Be FRUGAL: I applaud Paul for setting a very fiscally conservative tone from the outset. At times, we complained about him for being too “cheap”. But in hindsight, his tight fiscal management allowed ARIS to grow from a basement operation to a 1,000 employees in seven years without any outside capital.
  3. OUTSIDE Perspective: If you are experiencing exponential growth, bring experienced outside executives to test the leadership’s perspectives. Make sure to have a board that constructively challenges the management team.
  4. Make Promises that you CAN KEEP: It’s easy to get caught up in your own success and over-promise to employees, investors and all stakeholders. Be careful what you promise directly or even indirectly.
  5. Remember the PASSION: Many growing companies going public become too focused on the numbers. During difficult times, this focus can become myopic. Remember the passion behind the company — the Vision.
  6. Don’t believe all the HYPE: People have a pack mentality. They tend to exaggerate the positives when things are going well, and exaggerate the negative when things are going bad. You know how you are doing inside. Listen to that inner voice.
  7. Beware of GREED: It can sneak up on you. Keep in perspective your initial personal goals. Adjust them accordingly to changing situations but beware of becoming greedy and making the wrong decisions for the wrong reasons.  If you are fortunate enough to take a company public, start moving the eggs to other baskets — diversify.
  8. Give LUCK its due: Without question, luck or karma or fate have a tremendous influence on your success. Don’t kid yourself. Acknowledge that and you may find more graces of luck. If not, be ready to fall on the sword of arrogance.

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Just the other day, I had drinks with a long time friend, Kendall Kunz, at the Roanoke on Mercer Island. He’s not just another friend, he was part of our executive team that took ARIS public on the NASDAQ  in 1997. ARIS was founded by my brother, Paul Song, after which Kendall and I joined to help build the IT consulting company into an international player.

Looking back, we were so young and so naive. Success visited the three of us early in life, but life had a lot of lessons yet to teach us. I guess I’m still learning.

In terms of IQ, Paul and Kendall were phenomial. We lacked experience, however, and were too arrogant to bring on experienced outside executives. Investment bankers, industry analysts, partners, friends all told us we were “awesome” — and we believed the hype. It was an easy seduction.

We overcame a lot of obstacles with sheer perseverance and hard work. In the process, we learned a lot about building a company, managing layers of people and running a public company. Much of that experience was humbling. We made our share of mistakes. I guess our saving grace was our ability to learn quickly and continuously — and to rely on each other. We gained a lot of experience.

Eventually, the economic downturn of the dot bomb hurt ARIS as well. The company was later sold to Ciber in September, 2001. 

My memories of the ARIS days are some of the best in my lifetime. Kendall and others from ARIS remain as dear life-long friends. When I sit down with Kendall and reminisce about those days, time just flies by. It’s a blink of two hours, just like that! We finish each other’s stories. 

Since ARIS, we’ve both had additional successes and failures as entrepreneurs. The blood still boils hot for us “old guys”. You’ll continue to see us around the Seattle technology community, sometimes dishing out advice from our experience from the ARIS days.

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golfSo, it begins. Another golf season to occupy my weekends and test my patience. After a very wet and cold winter and spring, I kicked off the golf season with my friend and rival Jeff Gilles. The front nine was quite cold but the sun finally came out and brightened things up during the back nine.

Jennifer Riley, a former colleague, and an obvious product of some country club joined us. She didn’t score well today, but boy what I would give for her swing. My swing was a bit out of sync but I swung within myself and scored better than I played. I guess that is golf. Maybe that is life.

Have you ever noticed that when you try too hard, sometimes your goals seem to be getting farther away from you? I’ve had many instances in my life when wanting something too much has pushed me further back. It’s like swimming against an under toe. You can fight it or just go with the flow before cutting diagonally back toward the beach. Learning to let things come to you is an art.  That doesn’t mean goal-setting, planning, and hustling aren’t important ingredients to a successful life. Those build a critical framework for success. However, trying too hard, wanting too much even within that framework can be counter-productive.

That has been the issue with my golf game forever. If it is just pure desire that makes a good golfer, my game would have improved a long time ago. I over-exaggerated everything trying to improve every element of my game.I wasn’t playing within myself. Have you ever been around someone in a business environment who does things not within himself? Ackward.

The harder I tried, the less consistent I become. Now, as age and injuries are catching up to me, I’m finally letting the game come to me. Improvement. That’s life. That’s golf.

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keiretsuJust finished lunch with a good friend, Young Lee, who was one of the senior executives at turnitin.com, which recently sold to iParadigms. After the sale he moved back to Seattle from the Bay Area.

We talked about various early-stage investment opportunities in this down market. We agreed that the current equity market or the real estate market seem rather unappealing, especially when neither of us envisioned an economic bounce back in the foreseeable future.

The startups in today’s market need to be more fundamentally sound than during the more optimistic times of the past. Business plans are scrutinized to a greater degree, money is tighter, and self-sustainability is expected in a relatively short period of time. Those business plans still standing are the fittest for survival.

Given this climate, the startups now represent a better ‘potential return versus risk ratio’ than during previous times. I’ve noticed some vibrancy in the local angel investment community. Obviously, others have come to the same conclusion as well.  

Another thought is that smaller companies that are born of today’s business environment are better organized to deal with the current economic times. The larger companies born of another era are mostly cutting fat overhead to survive. The bottom line is that many of them just don’t have the DNA for the changing environment. “You cannot change the stripe of a tiger.” 

If you are interested in the local angel investment community, there are many good groups. Some are more institutionalized like Alliance of Angels or Keiretsu Forum. Others are more informal networks of interested investors. Good luck to all those investing in our entrepreneurs.

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A New MeetJohnSong

Thank you to those who have at times visited this blog. I’ve had fun with Meet John Song. After all, who doesn’t like to rant and rave about things that are important to oneself? Guilty.

I’ve tried different approaches. First, I wanted to highlight local entrepreneurs, but that was not sustainable. Then, I tried to write more about my field in Interactive Marketing, but felt lost in the noise. I then addressed various current events, which upped my traffic but not my satisfaction.

Now, I’ve realized that I need a more clear focus for this blog. As the blog name suggests, I should be giving glimpses of my points of view. Certainly that will not excite many, but it will allow me to write about things that I’m passionate about. In the end,  that’s really all I have to offer.

So moving forward, I will be offering my points of view from the experiences in my life as a middle-aged entrepreneur, former corporate executive, and now empty-nester. I’d be flattered if any reader engaged in a conversation with me about my points of view. If not, I guess I’ll rant and rave by myself.

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