Comments on: Survey: Did the Negative Sentiment Created by #motrinmoms Benefit or Hurt the Motrin Product? http://meetjohnsong.com/2008/11/25/survey-did-the-negative-sentiment-created-by-motrinmoms-benefit-or-hurt-the-motrin-product/ A blog Mon, 12 Jul 2010 18:15:00 +0000 hourly 1 http://wordpress.com/ By: David Ross http://meetjohnsong.com/2008/11/25/survey-did-the-negative-sentiment-created-by-motrinmoms-benefit-or-hurt-the-motrin-product/#comment-81 David Ross Thu, 27 Nov 2008 13:32:35 +0000 http://meetjohnsong.wordpress.com/?p=461#comment-81 i suspect that the increase in traffic were mom's and others looking for the offending piece. hopefully they didn't find the piece when they landed, but instead found the company's apology - and their take-away was, at minimum, neutral...and that on the positive side they think that the company took responsibility for their actions, has a better understanding of "mom's" and will never make the mistake again. i'm reminded of the Tylenol scare a number of years ago and how Tylenol handled that. David Ross VP, ACD EvoLogue i suspect that the increase in traffic were mom’s and others looking for the offending piece. hopefully they didn’t find the piece when they landed, but instead found the company’s apology – and their take-away was, at minimum, neutral…and that on the positive side they think that the company took responsibility for their actions, has a better understanding of “mom’s” and will never make the mistake again. i’m reminded of the Tylenol scare a number of years ago and how Tylenol handled that.

David Ross
VP, ACD
EvoLogue

]]> By: meetjohnsong http://meetjohnsong.com/2008/11/25/survey-did-the-negative-sentiment-created-by-motrinmoms-benefit-or-hurt-the-motrin-product/#comment-79 meetjohnsong Tue, 25 Nov 2008 22:12:14 +0000 http://meetjohnsong.wordpress.com/?p=461#comment-79 Ok, I've adjusted to poll to include, "positive impact on brand, but no real change in sales". Thanks for everyone's input. Ok, I’ve adjusted to poll to include, “positive impact on brand, but no real change in sales”. Thanks for everyone’s input.

]]> By: meetjohnsong http://meetjohnsong.com/2008/11/25/survey-did-the-negative-sentiment-created-by-motrinmoms-benefit-or-hurt-the-motrin-product/#comment-78 meetjohnsong Tue, 25 Nov 2008 21:28:48 +0000 http://meetjohnsong.wordpress.com/?p=461#comment-78 John, very good point. I've heard others say that as well. I guess that would be a write in vote. John, very good point. I’ve heard others say that as well. I guess that would be a write in vote.

]]> By: John Bennett http://meetjohnsong.com/2008/11/25/survey-did-the-negative-sentiment-created-by-motrinmoms-benefit-or-hurt-the-motrin-product/#comment-77 John Bennett Tue, 25 Nov 2008 20:01:25 +0000 http://meetjohnsong.wordpress.com/?p=461#comment-77 John, you missed a choice(or I did). I think it will have a positive impact on brand, but no real change in sales. Maybe it's just me, but I always call ibuprofen "Advil", it's just the brand I buy. I didn't even think of Motrin. But since the controversy I've had Motrin popping into my head in the pain reliever context. Just my 2¢ John, you missed a choice(or I did). I think it will have a positive impact on brand, but no real change in sales. Maybe it’s just me, but I always call ibuprofen “Advil”, it’s just the brand I buy. I didn’t even think of Motrin. But since the controversy I’ve had Motrin popping into my head in the pain reliever context.
Just my 2¢

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