Archive | November 25, 2008

Survey: Did the Negative Sentiment Created by #motrinmoms Benefit or Hurt the Motrin Product?

Meet #motrinmoms, the latest symbol of the power of social media.  They created an uproar through twitter and blogs about a Motrin ad that presented babies as an “accessory”. Motrin executives pulled the ad in two days and offered up an apology. Powerful stuff, no doubt.  The viral nature of the uproar proved that this is […]

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