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Archive for November, 2008

Meet #motrinmoms, the latest symbol of the power of social media.  They created an uproar through twitter and blogs about a Motrin ad that presented babies as an “accessory”.

Motrin executives pulled the ad in two days and offered up an apology. Powerful stuff, no doubt.  The viral nature of the uproar proved that this is indeed a new age of “collaborative marketing”.  In this case, the people spoke and spoke loudly.  To Motrin executives’ credit, they listened to the feedback and reacted rather swiftly.

No question, the sentiment towards Motrin was negative during this ordeal. However, the question now is what was the “business” impact of what transpired? According to Compete Pro, Motrin’s website had a 10X increase in traffic. My colleague at Ascentium, Anil Batra, wrote this more detail analysis on the #motrinmoms phenomenon.

Certainly, more people know about Motrin now than prior to the hoopla.  So, I’d like to pose a survey on what you believe was the result from this incident.

 

 

Here is the controversial Motrin Ad.

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Meet the three stooges of the American Auto Industry:  Richard Wagoner (CEO, GM), Alan Mulally (CEO, Ford), Robert Nardelli (CEO, Chrysler).

Maybe this is piling on, but how can three “accomplished” CEOs lack such basic common sense?  Hello?  Did they really fly in private jets to Washington DC with a tin cup asking for a handout from the government?  Yes, they did.  Have you ever walked past a pan handler counting a wad of cash?  I have.  It does NOT conjure up a lot of sympathy.

Right now, the three auto stooges have one important job:  Salvage their companies with a bailout loan from the government.  They should be conjuring up as much sympathy as possible from the politicians and their constituents.  I thought these were smart people.  Maybe they really are completely out of touch with the real world.  They looked truly dumbfounded when confronted by Rep. Gary Ackerman, D-New York about the private jets. The only lame excuse was by the companies’ spokespersons, saying that these men travel in private jets for security reasons.  Really?  Come on.

In one of the most embarrassing American moments ever, Rep. Brad Sherman, D-California, pressed the private-jet issue at Wednesday’s hearing, asking the three CEOs to “raise their hand if they flew here commercial.”

“Let the record show, no hands went up,” Sherman said. “Second, I’m going to ask you to raise your hand if you are planning to sell your jet in place now and fly back commercial. Let the record show, no hands went up.”

It is estimated that each CEO’s flight cost around $20,000. 

Now, the media is having a field day, and the politicans are shaking their heads.  Maybe they really are clueless in Detroit.   Later, Senate Majority Leader Harry Reid reversed plans to hold a test vote on the measure because it obviously would fail. 

My question is why would we trust Curly, Larry and Mo to change the state of the three US auto makers’ fate with taxpayers’ money?  They seem too ingrained in a bad system that has gotten them into trouble in the first place. Get rid of the three stooges and start changing the ridiculously lavish, inefficient culture within the US auto makers.

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Meet Anthony Michaels, who filed a lawsuit against Classmates.com for false advertising.    

For any of you who have signed up for Classmates.com, you know exactly what Anthony Michaels is alleging against the original online social networking company.  Those enticing emails suggesting that friends are trying to get a hold of you are not what they appear.  It’s a tug at your nostalgia to get you to upgrade to a premium Gold membership that requires money.  It’s a deceptive ploy.

I fell for this “tug” a year ago. Signed up for a premium Gold membership, hoping to reconnect with my high school friends.  While I immediately realized no one was really trying to contact me, I remained a premium member and set up a profile to make it easy for friends to find me.  As it turned out, more old friends found me on Facebook than Classmates.com.  So, after a year, I tried to cancel.  That was no easy task. I eventually figured it out after a lot of investment of time.  The whole experience left a bad taste in my mouth. 

If a large brand like Classmates.com continues to use shady advertising practices, what’s the true bar within the industry?  Is “Tactless” the bar?   

I understand the desire to convert, optimize and convert.  However, that should be done within the context of ethical responsibility.  Build trust with your customers.  Be transparent.  

Those of us in the online marketing space need to loudly advocate ethical responsibility even while optimizing our marketing campaigns.  

Anthony Michaels’ lawsuit, filed in San Diego County court on October 30, says there are hundreds of thousands of Anthony Michaels around the country who were similarly duped. The lawsuit asks the court to force the company to refund millions in subscription dollars and fine the company for deceptive advertising.

According to Wired, this is not the first legal action accusing a prominent online company of deception. In 2003, Bonzi Software settled a class action lawsuit that alleged its banner ads (which mimicked Windows operating system warnings) were deceptive. And in January, Member Source Media agreed to pay $200,000 to settle a Federal Trade Commission complaint about the company’s spam messages that promised consumers, “Congratulations. You’ve won an iPod video player.”

Stop already!  This lawsuit could raise the standards in honesty in online advertising.  That would be a big step in the right direction.

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Meet da boyz.  Many groups of friends dub themselves “da boyz”.  These, however, are my “da boyz”.

Today, on an unseasonably sunny fall day in Seattle, eight of the da boyz scatter in for tee times at Washington National Golf Club, a Scott Oki course.

Already well-lubricated, the first to arrive are Pete and Steve.  Pete’s game is “shock and awe”.  His mouth usually never stops making shocking assaults on the rest of us. He’s a consummate trash-talker. At the same time, as a once-competitive amateur golfer, Pete’s game is the bar for everyone else.

Steve comes across as quiet and unassuming, but don’t be fooled.  Once aided by alcohol, he can hold his own trash-talking and golfing.  A huge sandbagger, his handicap of 14 is a big running joke.  Steve’s known as “grumpy” amongst da boyz, but in actuality, he’s the most sensitive.  Recently, his brother came out of the closet after 16 years of marriage. On another front, he discovered his 14-year-old daughter has been sneaking out at nights to hang out with friends.  “Why not when she’s at least 16,” he complained out loud.  

Next are Matt and Patrick.  Matt is the “scorekeeper”.  He started our Fantasy Football League 15 years ago, and used to run the league on a spreadsheet manually inputting scores.  That’s Matt, putting in extra efforts for da boyz.  In this round of golf, as he always does, Matt will organize and track all the bets.     

Patrick is “captain”.  Always happy as long as he’s holding a drink, Patrick plays the least amount of golf but somehow maintains a nice swing. I guess natural athletic ability.  Patrick married his high school sweetheart from Butte, Montana.  They both have successful careers with no children.   

As I drive my golf cart up to them, I get an enthusiastic da boyz welcome:  Firm handshakes, pats on the back, and an uncomfortably affectionate hug from Pete.  They are happy to see me because I’m “easy money”.  Patrick has his martini shaker out offering drinks in front of the starter. No discretion. 

I’m especially happy to see Jan.  Last time I saw him he was going through chemotherapy, but still managed to come golfing with da boyz.  It was pretty inspiring.  He looks so much better today.  Oh, as fate would have it, his wife also has cancer.  Jan only hits with his irons, but still plays from the blue tees with da boyz. Nonetheless, Jan is always competitive and has taken his share of skins.

Riding with Jan is Tim, who has some demons in his head.  He knows it.  He usually wears sun glasses regardless of the weather to avoid headaches.  Although recipient of a lot of abuse from the da boyz, he is another good athlete, and usually takes advantage of the strokes he gets from some of da boyz.

The last to arrive is Pat, the heart and soul of da boyz.  Pat’s personality draws people. I think men instinctively gravitate toward leaders with character.  For his part, he and his wife, host most of the big events for da boyz.  Tonight, after golf, Pat will again be hosting a poker game for da boyz and wives at his house.  His wife is a saint.  A few years ago, his three-year-old daughter was diagnosed with brain tumor.  Even then, he continued to keep his house open to friends and handled the ordeal openly with others.  Fortunately, the daughter is now healthy and in school.

The round is five hours of heavy drinking, thrash talking, pranks, wrestling, and some good and bad golf.  These are da boyz.  Maybe a lot like “your” da boyz.  It’s an inner circle of friends providing family support amongst a migrant population coming to Seattle for technical work.  Most of da boyz are from Montana and all are successful in the Seattle high-tech industry.

I’m not typical in this group, as the lone Asian and someone with an urban perspective.  Yet, for those times together, I’m appreciative to be a part of da boyz.

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Depicts one hundred million toothpicks, equal to the number of trees cut in the U.S. yearly to make the paper for junk mail.

Depicts one hundred million toothpicks, equal to the number of trees cut in the U.S. yearly to make the paper for junk mail.

 

 

Meet Chris Jordan, an artist who is photographing a different perspective on numbers.  In today’s society when numbers and statistics are bantered around without much perspective, Chris is using art to show the magnitude of our consumerism.  

As a person working in Web Analytics, I find Chris’ perspective to be very powerful.  Certainly, it is much more powerful than the charts and graphs that we work with on a daily basis. 

In Chris’s own words, “Exploring around our country’s shipping ports and industrial yards, where the accumulated detritus of our consumption is exposed to view like eroded layers in the Grand Canyon, I find evidence of a slow-motion apocalypse in progress. I am appalled by these scenes, and yet also drawn into them with awe and fascination. The immense scale of our consumption can appear desolate, macabre, oddly comical and ironic, and even darkly beautiful; for me its consistent feature is a staggering complexity.”

Now, please, please visit his work here

chris-jordan-1

Depicts 32,000 Barbies, equal to the number of elective breast augmentation surgeries performed monthly in the US in 2006.

 

Then, after looking at Chris’ work, keep in mind another perspective brought about by Thomas Friedman in his book “Hot, Flat and Crowded“.  Friedman uses  the term Americum [uh-mer-i-kum] n: any group of 350 million people with a per capita income above $15,000 and a growing penchant for consumerism (first coined by Tom Burke of E3G).  Friedman says there were about 2.5 Americums in the 1950’s (America, Western Europe and Japan) and now we are approaching 9 (America, Western Europe, Eastern Europe, Central Europe, Russia, Japan, India, China and South America) – with 2 more just around the corner (India and China each giving birth to a second Americum).  He refers to them as America’s “carbon copies.” Ouch. He goes on to say that the energy and natural resource implications of that are staggering, and therefore we need to redefine what it means to “live like an American.”  You can read more on Karl Fisch’s blog.

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Internet usage improves brain function. So, what will we be like in Year 2060.

Meet My Vision of the Year 2060:   

A recent study has reported that the humans of today in 2060 are in fact “smarter” than those who were living during the initial advent and adoption of the internet at the turn of the 21st century.  Now, more than three generations since the internet changed the way people shared, gathered and digested information, people today seem to have developed greater brain functions.  Test score comparisons show a clear improvement in humans of today for improved memory capacity.  Furthermore, people today can process information at a much greater pace than 60 years ago.  We are able to evaluate and decide whether available information is pertinent to us in matter of a few seconds.  In the same way, we today make better and faster decisions in all aspects of our modern life.  

There was a time when some people would be “frozen” by having too many choices back in the late 1900′s, according to the study. 

Scientists credit much of the change to the fact that “searching” on the internet has greatly improved brain functions over the then traditional methods of receiving information, such as reading or watching the once-popular television boxes.  

The increased brain functions, however,  have come at some costs, according to the study.  Apparently, the people of three generations ago were better able to focus on a single task for longer periods of time.  In other words, we are much less patient with mundane tasks and need more constant brain stimulation.  Luckily, however, continued advancement in technology has automated most of those mundane tasks.  There, of course, still are some very prestigious manual jobs today that require such ability to focus on single tasks like doctors, auto mechanics, construction workers, among others.  There have been recent concern with the lack of people able to fill these jobs over the past 10 years.  

While most social leaders applauded the study which they said proved the advancement of mankind.  Some traditionalists have used this study to push their agenda for slowing down our societal changes.  They believe that such improvements in the human brain functions have come at a too heavy of a price.  One of their favorite examples, is criticizing our current practice of letting the state raise all children as soon as they are eligible for preschool.  Although it has been years since most of the world has adopted the policy of children being educated and raised by the state, some fringe societies continue to adhere to the practice of traditional marriages where couple stay together for a lifetime, far beyond just the children bearing years.  They maintain the traditional family structure where the children are raised and educated by the parents rather than the state.  The traditionalists point to scientific findings showing that these people acutally have more brain capacity for empathy and abstract thinking than the more mainstream people.  While they are backwards in their application of technology, they have shown to be very effective leaders especially in times of war.  Some corporations are now experimenting by using these people as managers in environments where collective efforts are necessary.

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My vision for the Year 2060 came from reading this article in the Telegraph.  Read it yourself and see how you imagine the possible future.  Most of all, have fun with it.

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Meet Mark Johnson and Jonathan Walls, who collaborated to create an incredibly moving concept and film:  Playing For Change – Peace Through Music.  Wow!

Johnson came up with the concept ten years ago in the Big Apple when he heard two Buddhists monks playing music in a subway stop, mesmerizing the usually callous New Yorkers.  The film, which is 75 minutes of musicians from all over the world collaborating to make magic, has taken three years to make.  The film should be released in 2009 if it gets distributed.  Playing for Change – Peace Through Music is more than a film,  It’s a movement for our global village.

Here are some trailers:

 

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Meet Barack Obama, the next President of the United States.  The voters have spoken.

Most already know that he will be making history as the first African-American US president.  I believe he also will be the first ever head of state of a G8 Nation. 

President elect, Barack Obama

President elect, Barack Obama

Although breaking through such racial barriers is certainly noteworthy, he embodies much, much more for America.   

Today’s world is converging whether people like it or not.  Go to Beijing and it’s hard to miss the KFC restaurants or the Starbucks coffee shops.  In Moscow, BMW automobiles cruise up and down the streets.  Young Koreans meet for dates at a variety of French bakeries.  Many American teenagers prefer sushi over hot dogs in the West Coast and elsewhere.

The English language today has almost 550,000 words, five times more than when Shakespeare was writing his prose.  Much of those words are borrowed from other languages.  Yet, in America, the most powerful and rich nation in the world, some of our people are afraid of change.  And like many times before in history, a nation of insulated people who do not embrace progress and change, will surely be left behind.

Did you know that there are more honor students (25% of the top students) in China than there are children in the US?  We can either participate in these exponential times or not. Be forewarned, however, that decision will forever impact our future generations.

Barack Obama was born to an international couple of a Kenyan father and a white American mother.  While the couple divorced when Obama was only two years old, his dual-cultural background impacted him deeply.  Later, he was raised in Indonesia until the age of ten after his mother remarried.  Thereafter, he was raised by his maternal white grandparents in Hawaii from the fifth grade through high school graduation.

Barack Obama understands the complexities of the multi-cultural, multi-ethnic world in which we live.  Yet, he is first and foremost an American, greatly influenced by his maternal grandparents and the American education system.  He represents today’s America, and the future hopes and vision of how America will succeed in a changing world.  Did you know that China will be the largest English speaking country in the world?

For the past eight years, our country’s leadership has incorporated a foreign policy of bullying.  We weren’t interested in building world-wide consensus in our actions in Iraq.     

I was living in London on September 11, 2001 when our nation was savagely attacked by terrorists.  I was moved when people in Europe cried with us, and then stood by our sides as we invaded Afghanistan.   But I also saw what American military bullying looked like from the outside when we unilaterally decided to attack Iraq without justification.

There is nothing that we Americans, through Barack Obama’s leadership, cannot fix in our relationship with the rest of the world.  He will help us participate in the new world order through humility, diplomacy and business acumen.  He will not allow our reactionary sector to flex our military muscle recklessly. 

These are exponential times indeed.  We need someone who is in tune with world economy, technical innovations and alternative energy sources.  The internet, the airlines, and the interdependent capital markets have made our world that much smaller.  That is why I embrace the change in America’s leadership. God bless our new president.      

 

Young Obama with mother Ann Dunham

Young Obama with mother Ann Dunham

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Meet Jeff Hawn, the CEO of Attachmate and notorious buffalo hunter.  In a bizarre story covered by John Cook’s Venture Blog on TechFlash, Hawn pleaded guilty today in Colorado courtroom to charges of animal cruelty after having engineered the slaughter of 32 bisons, including cows carrying unborn calves.

The story goes like this:  Jeff Hawn wasn’t too pleased about neighboring South Park rancher Monte Downare’s bisons coming onto his property and causing some damage to his fences and trees.  Through his lawyer, Stephen Csajaghy, Hawn sent letters to Downare warning to keep the bisons off his property.  This was during the very harsh winter of 2007 in Colorado, which made fixing broken fences difficult.

Eventually, Hawn took matters into his own hands and engineered the hunting of the bisons, most of which were killed outside his property.  Only three of the 32 bisons were actually killed on Hawn’s ranch.  The Downares first didn’t know who were killing their bisons and feared that they themselves might be in danger. 

A man who heads up a large software company should have shown better judgement.  Taking matters into one’s own hands shows recklessness and very little emapthy for others.  This reckless behavior, which gives the appearance that such powerful men think they are “above the law”, is yet another black eye to the corporate leaders during these difficult economic times.

In his plead, Hawn has agreed to pay $157,369 in restitution and fines.  He received a deferred sentence and will be on two-year probation.  But his biggest punishment could be the public relations nightmare that he has brought onto himself.  

Denver Post’s complete story.

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Hey, there’s a story about me (well, it’s really about making email marketing more relevant and I’m just a part of the plot) in Anil Batra’s blog.  Anil and I actually work together at ZeroDash1 | Ascentium.  He is one of the most followed experts in web analytics, behavioral targeting, and online marketing.  Here, Anil offers up some good thoughts for successful email marketing.

You will “Meet Anil Batra” in a later post.

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