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Archive for April, 2008

MEET JAMES SUN, a “smart” entrepreneur and television star! James was one of two finalists in the Donald Trump-hosted hit television show, “Apprentice” during the 2007 season. Using his creative business skills, James distinguished himself as a worthy leader, until eventually losing in the season’s finale episode.

For the “smart” entrepreneur, however, things have worked out just fine. The show catapulted him into celebrity status, creating huge recognition of his new internet venture, Zoodango. Not having to work for Mr. Trump has allowed him to completely focus on his company.

 

Now, James has just announced the “smarts” behind his company (press release due out later this week). Zoodango is in full beta launch of two exciting new products: Smart Invite and Smart Recommendation Engine.

 

When Zoodango first launched, the company was positioned as a social network website for professionals wanting to have offsite meetings (mostly at Starbucks Coffee Shops). The popularity of Apprentice attracted more than 10,000 alpha members. Yet, the initial functionalities for setting up meetings through Zoodango were not much different than other tools available online.

 

But James had a plan all along. He was building intelligence for Zoodango. Smart Invite now does a lot of the legwork in planning events for collaborating groups of people. This social search technology automatically computes options on where and when to meet up with friends based upon who is invited. The technology uses computational algorithms and neural networks to help you make collaborative social decisions.

 

In simpler terms, Zoodango does a lot of the “thinking” when organizing a get together with friends. The Smart Invite engine looks at each invitee’s location, their prior recommendations for favorite places to meet, as well as everyone’s available times. Then, the Smart Invite engine narrows the choices to a few with relevant (algorithm) scores, allowing each person to vote on the final location.

 

Zoodango is basically enhancing and integrating some successful social networking concepts in the market. For one, Evite users need to have figured out a venue and time before sending out electronic invitations through its website. Zoodango helps to select a venue and time, along with offering an electronic platform for communication. Furthermore, while Yelp collects many recommendations and reviews, Zoodango makes this type of data relevant to selecting an acceptable venue for everyone in the party.

 

During a lunch with James at O’Asian, his youthful passion for his vision was intoxicating. Neither of us ate much, too excited about our conversation. Always confident, I remember when James, as a senior in high school, was one of the recipients of the “Future Leader Award” by the Korean-American Professional Society (an organization which my wife, Shari, co-founded). Soon thereafter, he went to University of Washington to study, but also started a technology investment company. With an initial capital of $5,000, he managed to grow the portfolio to a little more than $2 million, cashing out while still a full-time student.

 

Now, he is a regular on the speaking circuit. He has attracted such renowned investors as Scott Oki, a former Microsoft executive and local philanthropist, among other prominent investors.

 

Mr. Thrump fired the wrong candidate on that season’s finale. How much could he have benefited from a fresh perspective of a technology-centric entrepreneur on his team? Instead, Mr. Trump went with the safe real estate attorney – to work with his army of other real estate attoneys.

 

James, he’s a risk taker – and it’s exciting to see his vision take shape in our backyard.

 

I’m a member on Zoodango. Look for me there when scheduling an event.

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Just when I thought I was getting pretty cool for a 40-something business executive and father of two teenagers, I’m humbled yet again.

 

It started with a text from Joe Chang, a ZeroDash1 consultant, asking me to attend Kanye West’s “Glow in the Dark After Party”. Ok, the name sounded vaguely familiar, but did I really have to ask, “Who is Kanye West?” The ridicule lasted for the next two days from my family, co-workers, and friends. You would have thought I didn’t know the name of the pope or something. Wait… nevermind.

 

So, Kanye West, the mega rap star, who’s been on television constantly according to the rest of the world who knew about him, kicked off his “Glow in the Dark” tour in Seattle on Wednesday (April 16, 2008). As part of the promotion, he sponsored an After Party that night to an exclusive list of 400 guests.

 

Shortly after the text, an invitation email came with a very nice creative design, and cool flash. I RSVP’ed, but later found out that I had given the wrong email address for my wife, Shari. Since this was an “exclusive” event, I wanted to make sure that she was on the guest list, and considered just forwarding her the invite. Then, it hit me. Hum, how many others would forward this email? Did the organizers have a way of deciphering those on the original invitation list versus other respondents?

 

The answer came from another text from Joe, encouraging us to show up early because the invites had been redistributed to the masses. Starbucks had a more infamous such incident in 2006, when it emailed a free iced coffee coupon to a few of its partners (employees) in the Southeast region of the US. These partners were supposed to forward to only a few friends and family. Well, the latter recipients had their own friends and family, including people outside Southeast US. When the redistributions got out of hand, Starbucks stopped honoring the coupons, causing a public relations nightmare. Viral marketing can be too successful. These campaigns need to be well thought out.

 

Being that this was the tour’s kickoff event, I’m sure the organizers will tweak the campaign for other cities. They will have to develop a plan for matching responding emails to the original invitation email addresses (perhaps through a landing page setup). Another option could have been requiring the printout of the invite and matching the names on the printed invite at the door. Tools such as e-vite has the capability of restricting redistributions, but would also restrict the use of the campaign’s creative design.

 

Had ZeroDash1 been involved in this campaign, we could have helped avoid such oversights. Additionally, ZeroDash1 could have come up with productive ways to re-leverage the list of qualified respondents. These are very segmented and targeted list of people with obvious interest in music, and in particular, Kanye West.

 

As for the event, we showed up early and had no problem getting in. They did check the invite list for everyone. The crowd was young, attractive and enjoying the free product from sponsor Absolut. Ok, I must say that the young women were very fashionably dressed, but not so appropriately for the evening’s cold weather. As a parent… blah, blah, blah. Darn! I’m sounding old again!

 

Mr. West’s concert at the Key Arena had rave reviews by the local press. One of my friends who went to the show, said, “Awesome! He’s the sh*t!” Jiawen Shi, a wealth management consultant, had joined us after the concert. That was a big Kanye West night for her. She obviously knew who he was.

 

The problem for me was that the concert didn’t end until around 11:30 pm. So, while Shari was having more and more fun on the dance floor with her friends as the night went on, I started thinking about the pending work day coming up. Finally at 12:45 am, I high-jacked her from the dance floor and headed out. Just then, Mr. West made his appearance stepping out of a white Hummer limo, which made me very unpopular at home the rest of that night… uh, I meant morning. I was once again labeled, “old and lame”. Such a geezer.

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MEET MR. EDUCATION, otherwise known as Steve Brugger. For the past 19 years, Steve has been providing IT Professional Training through his company, SQL*Soft.

Many technical professionals around the greater Puget Sound area have gotten their IT certifications through SQL*Soft. Steve’s company is one of the largest and longest-standing training providers in the Pacific Northwest.

During those 19 years, Steve has seen firsthand the positive impact of a highly-educated work force on the local economy. The brain gain and “brain growth” in the area has brought about the creation and migration of many technology companies. The result has been better quality jobs and opportunities, and an increasing bright economic future for the region.

It’s no wonder Steve is so passionate about education. He’s seen Seattle’s economic rise, and wants to make sure that those gains are not lost in the ensuing years. His passion, therefore, now has gone beyond just professional training. Steve also currently serves on the board for Explorations in Math, a non-profit organization dedicated in helping elementary students succeed in math.

“For years, our culture has been working to have high levels of reading literacy,” Steve says. “These efforts have resulted in a structure and some standard measurements for literacy. We really need something like that for math.” In other words, we as a society need the same will and resolve in making our population math proficient, that we had in making most everyone literate. Contrary to popular belief, math can be learned by all, just like reading and writing.

 

Although no formal study has identified the American “math culture” yet, media depictions have consistently portrayed persons interested in math and sciences as being antithesis to the modern “pop culture’s” ideal person – someone who is popular, physically attractive, and “kool”.

“Why is it that many avid NASCAR fans don’t know that the sport is all about physics and math?” Steve asks. “The efficiencies that are squeezed out of those cars in order to win races are pure math.” So, why is NASCAR cool, but not math?

Explorations in Math is trying to figure that out. First, a “Math Culture” that results in an appreciation for math and better math skills for all students needs to be identified and defined.

Then, there must be a concerted effort to replicate that culture on a national basis. The organization is in the midst of a two-year study on the matter.

 

In Steve’s opinion, if we (Americans) don’t change our general outlook on math and produce more young people with those skills, “we’ll eventually be done as an economic super power in the future.” (I also wrote about this in a previous blog, “Math Crisis in Washington State”).

 

Those are strong, but necessary words that need to be heard. Education is fundamental to economic and intellectual growth of a society.

I first got to know Steve when ARIS acquired SQL*Soft in 1996, a year before our IPO. Back then, he had hair down to his back, and was quite a rock climber.

As luck would have it, ARIS ended up acquiring another education company in the UK, Oxford Computing Group, a little later. Steve moved to Oxford to help integrate the new group, and had some fun mentally thumb wrestling with these passionate fellow educators. “That was one of the highlights of my ARIS experience,” he says fondly. When ARIS was later acquired by Ciber in 2000, Steve bought back SQL*Soft.

The blokes from Oxford enjoyed challenging Steve’s intellect as well, and when he was about to move back to Seattle, they gave him a punt pole (a 12-feet pole used to maneuver the punt boats on the River Thames around the Oxford colleges). They challenged him to figure out a way to take it back with him on the plane.

“I purposely left it there because I knew they were more interested in solving the problem than me,” he says. “I just let them do all the work.” Eventually, the pole arrived in Seattle via standard shipping at a high price. They couldn’t find a creative way either. In the end, it was the air freight company that had to calculate whether that 12 foot pole would fit through the cargo door in the plane and how much to charge the crazy people shipping it!

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